newsSep 24, 202121:33pending

Tea News and Biz Insight - September 24, 2021

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About this episode

HEAR THE HEADLINES – Retail Forecasters Predict Happy Holidays | Restaurant Reticence is in Decline

| A Restructured DAVIDsTEA Expands into Pharmacies

| NEWSMAKER – Subhasish Borah, Urbanist and Tea Enthusiast, Co-founder Folklore Tea, Guwahati, Assam

| FEATURES – This week Tea Biz travels to Guwahati in Assam, India where the co-founders of Folklore Tea engage customers with an unusual level of intimacy.

Folklore Intimately Engages Tea Customers

Folklore Tea is anchored in storytelling. Marketing is simple and sincere. Packets are numbered with a handwritten note acknowledging the farmer who grew and hand-processed the company’s selection of small-batch Assamica wulongs and black teas, including premium organic CTC. The year-old artisan brand christens its teas with local words that carry a special meaning and includes in every packet an original poem describing the story of the tea.

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