For media buyers and agencies
See every podcast your competitors sponsor
Which shows they buy, how the read is written, which promo code they use, and whether it is host-read or dropped in by the network. Plan against what the market actually runs.
No card · Team from $60/month
What brands bought this week
BetterHelponThe Bobby Bones Show· 2 min ago
“This episode is sponsored by BetterHelp. You know those little promises you make to your future self? Tomorrow I'll put my phone away earlier or stop rehearsing arguments in the shower. Tomorrow I'll stop saying yes to everything or stop overthinking that conversation. Most of…”
Network-insertedat 1:13:17 →
Goldman SachsonThe Bobby Bones Show· 2 min ago
“This message is brought to you by Applecard. Back to school season is in full swing, which means it's time for your first assignment of the school year. The Back to School Shopping List. Lucky for you, you have a partner to complete this assignment. Applecard. With Applecard…”
Ad readat 28:02 →
T-MobileonThe Bobby Bones Show· 2 min ago
“I've been traveling, working, even hiking more and things that team mobile, I'm connected for all of it. Really? I need details. I mean, with America's best network, I can pretty much go anywhere. And when I'm off grid, I'm still connected by satellite. That's cool. Plus, I get…”
Ad readat 26:32 →
Team MobileonThe Bobby Bones Show· 2 min ago
“I've been traveling, working, even hiking more and things that team mobile, I'm connected for all of it. Really? I need details. I mean, with America's best network, I can pretty much go anywhere. And when I'm off grid, I'm still connected by satellite. That's cool. Plus, I get…”
Ad readat 26:32 →
Lebanon TourismonKSR· 4 min ago
“We're in, uh, Lebanon, sponsored by Lebanon Tourism and the Johnny, uh, rocket, John Elder, the fourth law firm. Concerts tonight and tomorrow night, you can learn more at hamdays.com. Let's go back to my Pope thing for a minute. So, uh, uh, a college basketball social media…”
Network-insertedat 44:57 →
“Find yours at T-Mobile.com. Fastest based on analysis by Uclav Speed Test Intelligence data of National Speed School results in incorporating 5G download and upload speeds for the first half of 2026. Have your kids ever wanted to try an Olympic and Paralympic sport? Try Fencing…”
Network-insertedat 41:46 →
Live from the pipeline · detected in the audio, not from media kits
How it works
- 1
Name your competitors
Add the brands you plan against. Search the Advertiser Index or follow a category.
- 2
See their podcast plan
Every show, every read, the position in the episode and the offer — built from transcripts, not estimates.
- 3
Know when it changes
An alert the moment a competitor turns up on a new show, and a weekly digest of new advertisers and movers.
An example workflow
An agency planning a DTC mattress launch
Research
Opens the three biggest mattress advertisers, exports their shows and finds eight they all share.
Creative
Reads the verbatim host reads side by side: two lead with a sleep trial, one with price. Promo codes show which shows each brand tags separately.
Ongoing
Tracks all three on Team. When one adds a show, the planner hears about it in Slack the same day.
What you get
Competitor show lists
Every show a brand sponsors, with first and last seen dates and read counts.
Host-read vs inserted
Separate endorsement-style reads from dynamically inserted spots before you weigh a show.
Ad position
Pre-roll, mid-roll or post-roll for each read, from where it fell in the episode.
Promo codes
The code in each read — a signal of which shows a brand is measuring separately.
Category views
Who is buying in a category, who is new this month and which shows carry the most reads.
Organic sentiment
How hosts talk about a brand outside the ad break, positive, neutral or negative.
Priced at 30% of Podscan
Pro
$30/month
- Every show a brand sponsors, and every verbatim ad read
- Host-read vs network-inserted, promo codes, timestamps
- Sponsor alerts for 10 brands and 2 categories
- 25 keyword alerts, instant by email or SMS
Team
Best fit$60/month
- Everything in Pro, for 5 seats
- Sponsor alerts for 100 brands and 10 categories
- Weekly email: new advertisers and movers in your categories
- 100 keyword alerts
Agency
$750/month
- Everything in Team, for 25 seats
- Sponsor alerts for 1,000 brands and 50 categories
- 1,000 keyword alerts
- API access, 10,000 requests a day
Questions
- Do you estimate spend?
- No. We report what we can verify in the audio: the show, the read, the placement and the offer. We do not model spend figures, so every number on a brand page is a count of detected reads.
- How is this different from a media kit or ad network list?
- Media kits list who could advertise. We list who did, with the words they used and the timestamp to check it.
- Can I get the data into our planning tools?
- Yes — CSV export on every plan, and a REST API with 100 to 10,000 requests a day depending on plan.
- Is there a free option?
- The Advertiser Index is free to browse. Full show lists, reads and alerts start with a 7-day free trial, no card.