Podcast ad stats
Who is buying podcast ads right now
Every number here is a count of sponsor reads we detected in transcribed episodes — not a survey, not a spend model. Updated September 26, 2026.
34,677
Ad reads detected
1,667
Advertisers
2,943
Shows with sponsors
4,609,617
Podcasts indexed
Ad reads detected per week
Last 12 weeks, by the week the read was detected.
Busiest categories, last 30 days
- Other9,216 reads · 1,447 brands
- Telecom4,973 reads · 5 brands
- Finance3,995 reads · 30 brands
- Media2,548 reads · 9 brands
- Hr2,087 reads · 8 brands
- Security1,292 reads · 10 brands
- Insurance1,146 reads · 4 brands
- Gambling982 reads · 7 brands
- Auto949 reads · 6 brands
- Bigtech912 reads · 8 brands
- Travel909 reads · 8 brands
- Retail892 reads · 6 brands
Host-read share
7%
of classified reads in the last 30 days were read by the host, rather than inserted by the network.
Where the ad falls, last 30 days
- Pre-roll 30%
- Mid-roll 46%
- Post-roll 25%
New advertisers this month
First detected in the last 30 days, ranked by how many shows they are already on.
About these numbers
Counts cover the episodes we have transcribed, not every episode published, so they show the shape of the market rather than its total size. Brands we have hidden as false positives are excluded. See the methodology. The same data is available through the API at /v1/stats.
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