Feature · Sponsor alerts
Know the day a brand buys a new show
When a brand you track is heard on a podcast it was not on before — or a show you follow picks up a new sponsor — you get the show, the read and the timestamp, as soon as the episode is transcribed.
Getty DesslingonThomas Paine Podcast· 4 min ago
“The Yankee scoreboard show has been sponsored by Getty Dessling. The Yankee Wrap Up Show is sponsored by the Lincoln Savings Bank and by Magnabons. But once again from Fenway Park here is the Yankee Wrap Up Show. The Yankee is wrapped up the Red Sox in the pink twine as they…”
Network-insertedat 4:16:23 →
Getty GaffleyonThomas Paine Podcast· 4 min ago
“The Yankees scoreboard show is sponsored by Getty Gaffley. I'm gonna learn to play with you. J.P. I was okay. I enjoyed it. Good afternoon, everybody. From Fenway Park in Boston, Frank Maser with the Yankees scoreboard show. Following the Yankees, seven to four. Win over the…”
Network-insertedat 4:07:42 →
Champion Spark PlugsonThomas Paine Podcast· 4 min ago
“Albany is sponsored by Budweiser Beer, Champion Spark plugs, Colonial Provision's Makers of Yankee Franks, AC Delco, Emory Air Freight, Wendy's Hiner and Juicy Hembriger's, the host tobacco company and big doms of Marines. The New York Yankee found themselves 14 games out of…”
Network-insertedat 5:23 →
GeicoonThomas Paine Podcast· 4 min ago
“Learn more at Geico.com. This is Matt Rodgers from Lost Culture East. That's with Matt Rodgers and Bowen Yang. This is Bowen Yang from Lost Culture East. It's Matt Rodgers and Bowen Yang. And now a quick vital break from our sponsor, Vital Proteins, the official collagen partner…”
Network-insertedat 0:08 →
T-MobileonKarsch and Anderson· 6 min ago
“So many reasons to join T-Mobile. Find yours at T-Mobile.com. Fastest based on analysis by Uclav Speed Test Intelligence data of national speed score results in cooperating 5G download and upload speeds for the first half of 2026. Compact? Capable? Surprisingly roomy. Always…”
Ad readat 15:12 →
T-MobileonKarsch and Anderson· 6 min ago
“Find yours at T-Mobile.com. Fastest based on analysis by Uglospeed Distant Intelligence, the data of national speed score results in cooperating 5G download and upload speeds for the first half of 2026. Let's clear the air about hybrids with Kia. I live in Pasadena, so my Kia…”
Ad readat 9:58 →
Live from the pipeline · detected in the audio, not from media kits
Track a brand
Add brands and categories to your portfolio. Each new brand-and-show pairing triggers one alert, never a repeat for the same show.
Follow a show
Switch on sponsor alerts for any show you follow and hear about every new advertiser on it — useful for competing shows and your own.
Only what is new
Alerts fire for episodes published in the last 14 days, so a back-catalogue transcription never floods your inbox with old news.
Where you work
Email by default; add a Slack incoming webhook or your own HTTPS endpoint in Settings → Integrations.
By plan
- Free
- Your own brand, once its domain is verified
- Pro
- 10 brands, 2 categories, followed shows
- Team
- 100 brands, 10 categories, followed shows
- Agency
- 1,000 brands, 50 categories, followed shows
Questions
- How is this different from a keyword alert?
- A keyword alert fires on every transcript that contains a phrase. A sponsor alert fires only when a detected ad read puts a brand on a show for the first time — the signal that a media plan changed.
- What is in the alert?
- The brand, the show and episode, whether the read was host-read or network-inserted, the promo code if there was one, and a link to the moment in the episode.
- Can alerts go to a whole team?
- Post them to a shared Slack channel. On Team and Agency, every seat can also track brands under the shared plan.