Podcast Ad Index
September 2026month to date
Who advertised on podcasts in September 2026, from ad reads we detected in the audio itself. Every number links to the brand it came from.
836
Brands detected
7,281
Ad reads detected
1,323
Podcasts carrying ads
Top advertisers
By detected ad reads. This is the first month of data, so there is no prior month to compare against yet.
| # | Brand | Category | Ad reads | Shows |
|---|---|---|---|---|
| 1 | Patreon | media | 434 | 196 |
| 2 | Verizon | telecom | 227 | 26 |
| 3 | Shopify | ecommerce | 207 | 105 |
| 4 | Indeed | hr | 202 | 68 |
| 5 | Cubicle Kitchens | — | 191 | 1 |
| 6 | Progressive | insurance | 178 | 56 |
| 7 | DraftKings | gambling | 159 | 75 |
| 8 | State Farm | — | 140 | 38 |
| 9 | T-Mobile | telecom | 131 | 37 |
| 10 | Spotify | media | 130 | 85 |
| 11 | Visible | telecom | 124 | 19 |
| 12 | Mint Mobile | telecom | 118 | 71 |
| 13 | American Express | finance | 113 | 65 |
| 14 | BetterHelp | telehealth | 109 | 69 |
| 15 | Wayfair | retail | 107 | 64 |
| 16 | Chat Gpt | — | 107 | 48 |
| 17 | LifeLock | security | 104 | 13 |
| 18 | Ford | auto | 96 | 6 |
| 19 | ADT | security | 79 | 34 |
| 20 | Amazon | bigtech | 75 | 50 |
Where the money is going
Detected ad reads by advertiser category.
media
778 reads · 8 brands
telecom
626 reads · 5 brands
finance
601 reads · 25 brands
hr
337 reads · 8 brands
gambling
286 reads · 5 brands
security
260 reads · 9 brands
retail
219 reads · 6 brands
auto
212 reads · 6 brands
ecommerce
207 reads · 1 brands
insurance
187 reads · 3 brands
telehealth
150 reads · 4 brands
bigtech
133 reads · 8 brands
In their own words
Ad reads from this month, verbatim, host-read where we have them. Each links to the moment in the episode.
“The best part of Shopify for me is our ability to run the business as essentially non-technical people. We're able to admin everything on the back end, front end, and sell things online easily. If Shopify were a bike accessory, I think it would actually be the bicycle. It's the thing that you do the thing on. We run the business on Shopify. Start your free trial on Shopify.com. Close and floor into core stores. For more information, visit JamesHearty.com slash heartybacker.”
Shopify on Pioneer Sci-Fi Radio · code almost
“This episode is brought to you by SoFi, the Everything app for smarter money. Banking, investing, borrowing, and more. Check your first move with SoFi, Chicken, and Savings. Earn up to 3.80% savings APY for up to six months. No account fees. Plus a cash bonus up to $400 when you sign up with eligible direct deposit. Terms apply. SoFi.com slash smart money. SoFi. Get your money right. SoFi, Chicken, and Savings is offered through SoFi bank NA member FDIC.”
SoFi on On Texas Football · code FAL
“Joining yours at Betterment.com or download the app. I'm John Marino. He's Kyle Crabs. Today's episode is brought to you by Call She for a limited time. Download the Call She app and use code Lockdown to get $10 when you trade $10. I'll be Friday, have a mailbag day to you. We got some mail. How to go? Representation. Yeah, speak shout out to the YouTube community. They filled it up.”
Betterment on Locked On NFL Scouting with the Draft Dudes - Daily podcast covering NFL and College Football scouting
“New DraftKings customers sign up with code Spotify. Spend five bucks and get 200 and total rewards within 21 days. Includes all markets. That's code Spotify in partnership with DraftKings. The Crown is yours.”
“while I'm gone? Save the gas. Stamps.com lets you print, postage, and schedule pickups right from your desk. Sync your contacts into the address book. Get detailed accounting insights and get notified the moment your certified mail is delivered. All from my desk? All from your desk. Join the four million businesses using stamps.com right now with code podcast and get your free welcome gift. Stamps.com code podcast. Taxes and fees apply.”
How this is built
TrackPodcasts transcribes podcast episodes and detects ad reads in the transcript, then resolves each to a brand. A read counts once per episode per brand. Host-read and dynamically inserted ads are classified separately; the reads quoted above are host-read. Figures cover the episodes we transcribed in the month, not all podcasts, so treat them as a large sample rather than a census. Generated September 12, 2026. Cite as “TrackPodcasts Podcast Ad Index, September 2026” with a link to this page.