Tea News and Biz Insight - June 4, 2021

HEAR THE HEADLINES – Pandemic Powers Organic Sales | Tea Cafes Cautiously Re-opening
| Tata Expands Direct-to-Customer Range | Buyers Spend Big at Chinese International Tea Expo

| GUEST – Simona Suzuki, née Zavadckyte, co-founder and president Global Japanese Tea Association

| NEWSMAKER – Olivia Chan, owner of Treasure Green Tea Co., a Chinatown tea shop in Vancouver, British Columbia.

| FEATURES – Tea Biz this week travels to Japan where the Japan Tea Central Council and the Global Japanese Tea Association are organizing a Tea Marathon during the Tokyo Olympics so that enthusiasts worldwide can better appreciate the great variety of tea grown there… and then onto Vancouver, British Columbia, where Jessica Woollard leads a virtual tour of Chinatown, a Canadian National Historic Site and the location of the Treasure Green Tea Company and the Chinese Tea Shop ― two of the best places to find authentic Chinese tea.

Japan Tea Marathon

The Japan Tea Marathon is a series of live online events featuring teas from 15 of Japan’s tea producing regions. Zoom sessions begin July 23 and are held twice daily, concluding Aug. 8. Two hundred competing brewers and 1000 regular admissions give the entire world of tea an opportunity to cheer their favorite to victory.

The Charm of Vancouver’s Chinatown

The announcement in 1984 that the British colony of Hong Kong would be formally transferred to China in 1997, led to an exodus of 335,646 emigrants many of whom made Vancouver their new home. Today a second surge is building as new visa applications rose by more than 20% in 2020 to 10,800 applicants for Canadian residency. In the Vancouver suburb of Richmond, 42% of residents list either Cantonese or Mandarin as their first language. Retailers benefitted as demand swelled for authentic Chinese tea, leading widespread popularity and the expansion of Vancouver’s Chinatown, now the third largest Chinatown in North America.  

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