International Tea Day Events | Receding La Niña Expected to Boost Summer Temps

HEAR THE HEADLINES – International Tea Day Makes a Big Splash | This year’s theme is Bringing People Together Over a Cup of Tea | Receding La Niña Expected to Boost Summer Temps | Catchy TV Campaign Promotes Lipton’s New Hard Tea

| NEWSMAKER – Nadia de la Vega, Director of Tea Sustainability and Content at DAVIDsTEA

| FEATURE INTRO – Tea Biz travels to Montréal, Quebec, to talk with Nadia de la Vega, director of tea sustainability and content at DAVIDsTEA. This company fosters a spirit of POSITIVI-TEA which she describes as doing what’s right for our local communities and global suppliers. Jessica Natale Woollard reports.

Sustainability is a Long-Term Commitment, Not a Campaign or Promotion – Cheerful packaging and bright aqua for a signature color have made DAVIDsTEA one of Canada’s most recognizable tea brands. Founded in 2008, DAVIDsTEA expanded to become Canada’s largest specialty tea boutique, offering over a hundred teas and blends. The company made tea accessible, attracting a new generation of tea drinkers. Pre-pandemic, it operated 240 retail locations in Canada and the US but today focuses on e-commerce and wholesale. From day one, DAVIDsTEA has been sustainably oriented. It’s in the company’s DNA, says Nadia de la Vega, DAVIDsTEA’s director of tea sustainability. Nadia joins us on the podcast to discuss sustainability in the tea industry and how mindfulness and fun can go hand in hand. “Sustainability is not a campaign,” says de la Vega. “When you’re doing sustainability work, you are not doing a sale, and you’re not doing a promotion. This is a long-term commitment to your product and the people that provide the product you consume and love.”

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