Will structured product feeds become more or less important to AI search?

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything Delivered's Podcast Production, Growth, and Monetization Solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything.com. Welcome to the Voices of Search Podcast and I Hear Everything Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. My name's Tyson. Joining me today is Alex Drum and co-founder and CEO at Bluefish AI. Do you see the optimization of strictly structured data, or I mean, product feeds being one facet, maybe within a larger topic of structured data?

1:04Do you think that that wouldn't start to emerge as a specialization, or almost like it's own discipline and focus within our industry? Usually when there's a new category, what happens in the beginning is that everybody kind of does everything. So in the early days of like, GEO, AEO, everybody was sort of an AEO platform. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy list project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom

2:08solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E.io. Everybody was basically trying to be everything to everyone. What usually happens is that doesn't work. If you solve for everyone, you solve for no one. There will be more specialization

3:11by customer segment. Bluefish, we're committed. We only work with a Fortune 500. There's also going to be more flora and fauna in the ecosystem. You're going to see data companies. You're going to see analytics-focused companies. You're going to see optimization-focused companies, measurement-focused companies. You're going to see pay-media-focused companies. There will be an ecosystem for better forecasts. There will be another luma-scape. You're just starting to see real maturity as start to emerge in this category. I think we're still in the earliest innings of AEO and the agentech marketing. We'll see a lot of new companies in 12 months that don't exist today, and that will ultimately be a healthy thing for the category.