Will search marketers spend more time optimizing for humans or AI agents?

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything Delivered's Podcast Production, Growth, and Monetization Solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything.com. Welcome to the Voices of Search Podcast and I Hear Everything Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. My name's Tyson. And joining me today is Alex Derman, co-founder and CEO at Bluefish AI. My five years from now, will search marketers spend more time optimizing for humans or AI agents? I would be surprised if humans basically stop using the internet at all.

1:05I think that there are definitely channels in particular that are not going away, like social, I think is a really good example where consumers are very happy with social experiences and their adoption rights and usage rates. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive

2:08by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E, dot-I-O. But I definitely think that the split is going to shift quite a bit. We will be using agents in ways that we can't fathom today and search marketers and agentic marketers and the rest of the marketing teams will be solving for those applications. So I always love when I see people have the SEO versus AEO debate, because of course everybody's wrong. And so you sort of hold that line at your own peril.

3:11Anytime we've seen a big marketing channel cycle on the internet, it has opened up sort of a new class of talent, a new class of companies, and it's created opportunity for through players and space. And I think we'll see the same thing here.