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About this episode
Owen Laverty is the Chief Innovation Officer of Ear to the Ground, a creative agency that builds culturally powerful brands by co-creating with the new breed of fan, in real time.
Ear to the Ground uses a digital platform called Fan Intelligence, which houses a global network of over 11,000 of the world's most culturally connected sports fans.
With a background in Behavioural Economics, Owen plays a key role in how the Strategy and Creative team act on the insights that "Fan Intelligence" uncovers.
Ear to the Ground is helping clients to step out of the boardroom and into what is culturally relevant to a global fanbase. Their current client portfolio includes the likes of New Balance, Playstation, STATsports, FIFA and Arsenal FC.
Ear to the Ground began as a music business, but now, more than 80% of their work is in sport.
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