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About this episode
With the FIFA World Cup in the USA, Canada, and Mexico only days away, and two years beyond that, the next Olympic Games in Los Angeles, our recent guest is perfectly placed to guide us through what to expect from the marketing partners of these global events, the biggest in the world, and with a focus on the fan experience.
Sergey Krasotin is a proud-based design director with 12 years' experience shaping products, brands, and digital experiences that people genuinely enjoy using. He mentors founders and has led design for start-ups that have collectively raised over $1 billion.
Get every episode summarized
Each time The Business of Sport publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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