Social Media/Internet Leads: What’s Driving Your Home Search

In this scenario you engage with a lead who has been browsing on your website and is considering upgrading to a larger home due to a growing family. The lead expresses specific needs like more bedrooms, a bigger backyard, and a home office. You identify these preferences, recommend getting pre-approved for a mortgage, and offer to provide lender recommendations to help them start their home search.

Requirements

• Ability to identify and understand the lead’s home preferences.
• Knowledge of the home-buying process and mortgage pre-approval.
• Skill in recommending trusted lenders.
• Effective communication to set clear expectations and next steps.

The intention is to understand the specific needs and preferences driving a lead’s home search and to guide them towards taking the initial steps in the home-buying process, such as getting pre-approved for a mortgage.

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This content is for educational purposes only and does not guarantee results. Follow all Do Not Call regulations. Check the National Do Not Call Registry and local guidelines before outreach. Consult your broker or legal advisor when needed.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently and not affiliated with any brokerage.

The goal is simple: help you practice, lead generate, follow up, and log activity so you can build a consistent business.

Results may vary.

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