Peloton Courts Runners, Apple Eyes Whoop, Bird&Be Raises $13M

September 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Peloton unveils three new treadmills including a $2,195 folding model, adding Whoop integration and AI-powered run analysis to broaden its audience
• Apple reportedly explores a thin, screenless fitness band to compete with Whoop, though the device likely wouldn't arrive before 2028
• Bird&Be raises $13M to expand fertility supplements and at-home testing, growing into an eight-figure business with 75% revenue from subscriptions

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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