359. Frank Britt, CEO of Aescape

Today, I'm joined by Frank Britt, CEO of Aescape.

 

Aescape's AI-powered bodywork tables turn millions of anatomical data points into a new layer of health intelligence — with plans for personalized "body scores" in the future.

 

In this episode, we discuss repositioning from robotic massage brand to body intelligence.

 

We also cover:

• Biomechanical blindness
• Pivoting from licensing to ownership model 
• Why recovery still gets just 2% of fitness dollars
  

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Aescape's Website: www.aescape.com 

Find a Table: https://app.aescape.com/locations 

Aescape on Instagram: https://www.instagram.com/aescape 

 

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

 

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Investments: https://capital.fitt.co/

 

Chapters:

(00:00) Introduction

(00:42) Frank's background

(01:48) Company pivot to body intelligence

(03:15) Adaptive body therapy category

(04:30) Business model shift

(07:45) Personal health journey

(10:15) Using Aescape in recovery

(10:45) Tom Brady partnership

(15:00) Body intelligence and data

(18:00) The missing tissue data layer

(19:45) Body score and FICO comparison

(22:00) Data collection and analysis

(23:00) Recovery compounding benefits

(26:00) Supply drives demand model

(28:45) Operator flexibility and models

(31:30) Scorecarding and management

(33:00) Data ownership and sharing

(35:00) Subscription and access models

(37:15) Home use and direct-to-consumer

(40:15) Future sport-specific programs

(41:15) Try the product importance

(42:30) Conclusion