Let’s Kill Sh*t: Axios CEO on simplifying your work-life in the AI era

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1:02How do we build a future that is human-centered? I'm Rhonda Elkhaubi. And on my podcast Pioneers of AI, we answered that question and so many more. As an AI scientist, entrepreneur, and investor, I know what it takes to build AI that works for everyone. Every week, I sit down with the pioneers shaping our future. And we take you behind the scenes of the AI that's transforming our lives. Find pioneers of AI wherever you tune in. Rapid response is brought to you with support from engine, powering the future of travel. We're just constantly thinking about what are the fewest number of people we need in the fewest number of meetings, jumping through the fewest number of procedural hurdles to get something done. You need to be that ruthless, constantly thinking about fewer, fewer, less, less, quicker, quicker. Once you do that, it creates an energy of its own and others around you start doing it

2:06naturally. And I think once you get into that mentality, you'll really see a pretty appreciable difference almost overnight. That's Jim Van De Haai, CEO of influential news outlet Axios and co-author of the new book Simplify. Simplify is one of the most insightful business leaders I know, as well as a deeply source journalist. In today's episode, we talked first about the upcoming midterm elections and the implications for businesses. And then we quickly turned to how AI driven change, what he calls post-processable velocity, is altering planning, expectations, and habits. Jim's solution to all that disruption is to lean into simplicity through a three-part plan he calls confront, delete, amplify. We talk about cognitive fatigue and how he's redesigning his personal life, plus the risks of getting into business with open AI and more. So let's get to it.

3:06I'm Bob Safian, and this is Rapid Response. I'm Bob Safian. I'm here with Jim Van De Haai, CEO of Axios and co-author of the new book Simplify. Jim, welcome back to the show. Wait, to be here, thanks for having me. So before we get into the book, do you have a Simplify view for our audience about the election session that we're moving into? I think you'd probably rather be a Democrat than a Republican. I just think the fundamental is really favor the party out of power in general. The fact that President Trump's probably right around 40% popularity. I think Democrats actually did a pretty good job on the center side of recruiting candidates. They have a money disadvantage, but in general, I think Democrats should win the house I think they have a reasonable chance of winning the Senate. I think it really depends on what is the mood of the voter, particularly around the cost of living in the war. Because if Republicans are bummed and they don't show up, and I think that is a big concern, that hurts.

4:07But the flip side is Democrats seem much more motivated when you look at polls of who's super energized. Democrats seem way more energized. And when you have an energized base in a tough economy or a high cost economy, that's when you have the potential for like a landslide. Does America have any like unified mission or goal, something that it stands for as reflected in this year's candidates and platforms? Not that I can detect. I think both parties understand affordability matters. People don't like to spend more money. Ultimately, they want to hold somebody responsible. They tend to hold the party in power responsible regardless of the policy. In this case, I'd say the party in power is responsible, right? Because you can directly trace the increase in prices to the war for oil. And then the tariffs, no doubt, have really put pressure on pricing and like the new round of fights with Canada, you end up paying more for things that you were paying less for before. And that makes people upset, right? They're ordinary because they're not necessarily wages are decent.

5:09And some areas wages are going up, but they're not going up high enough to account for inflation. And that's the pinch Republicans are in. If I day the center sentiments going to hurt Republicans, how did day the centers become so politically toxic, so fast? I mean, I very rarely in politics, been doing this 30 some years, seen an issue become so prominent and so toxic so quickly. Even if you went back last year, most politicians, most legislation was all kind of pro data centers. People saw these as job creation machines. And now people hate them. Well, the truth is 99% of people don't live anywhere near a data center. I think it's a proxy for AI. I think people are just worried. These guys out in Silicon Valley are creepy. I worry about my job. I worry about my kids mental health. And I think data centers are paying the price for that. Now that might change, the companies are putting a lot of money into trying to explain that they are good economically and local communities.

6:09Maybe they'll start to move the needle. I don't think they'll move the needle that much. This week, we had this guy come out from a topic and warned that there's a 10% chance that their technology destroys humanity, which I don't know, unless my check is probably not a great sales pitch for the product that you're building. That took off. And I think one of the reasons that took off is because people are their pissed. Then they see this hugging face, like AI going rogue and hacking into companies and maybe they don't understand it. But they're like, okay, that's weird. So I have weird and I have a data center. I don't like. I don't like this guy saying there's a 10% chance, I'm going to be dead. That's not a recipe for popularity, brother. In advance of your book, you wrote an article this summer about prepping for an Axios board meeting. And you said that even a six month planning horizon, you realize was like pure fantasy that everything could change in a month. I love this phrase. You pointed to a post-processable velocity that the speed of an AI world is outpacing our

7:10ability to comprehend it as humans. I know simplifies a guide to navigating this environment. But before we get into the sort of what can we do about it, I'm just curious how this acceleration of change feels to you? I'm of two minds. Part of me, to be honest, finds it exhilarating. I like change. I like trying to think about how do I use this technology to enhance our business and enhance our relationship with news consumers. And so I like that part of it. But what I wrote is true. And I think it's true of most CEOs. Like things are just moving so fast. Like what technology do I use? What is the better AI? What can it do today that it couldn't do yesterday? Employees are a little bit nervous. Employees are changing their skill set because they're using this new technology. And we really have entered this period where it's just hard to process. And I've always laughed at like year or two or three year planning. I'm like, how the hell do you do that? But now I kind of laugh at six month planning. It's hard for me to think out more than six, seven weeks about, okay, what do I feel

8:12highly confident about the business? Like things are changing that quick. I'll give you a good example. Like in the media, like six months ago, we're getting, you know, 30 to 40% of our traffic is coming through Google search. And every media company has seen that bottom out. It's now down to like 5% or 10% of our traffic. Well, that's a lot of people. You're talking about millions of people that were customers or coming to entail tasting our content that no longer are. And that happened almost overnight. Last couple of months, huge surge in the number of bots that are attacking websites. There are these machines that are kind of hitting your site, trying to get information, trying to get data. And they're kind of polluting the open web. And that's new, okay. Well, let's wrestle with that. I think that's why there is a twilight zone feeling right now where people are like, they're hearing about this technology that could end humanity. And it could, you could start a business with one person. And most people are like, I don't know, I don't really use it. Or if I use it, it's kind of a glorified search engine, like what's all the fuss about?

9:14And I think the demarcation zone is people and companies that use it persistently and aggressively live in a different world right now than those that don't. So if you go to Silicon Valley, they feel like, oh my God, this is like 1999. Like the world is changing. I'm on the cutting edge. Everything's about to explode. And then you go to Toledo or you go to Topeka or you go to Ashkash. And most people are like, I don't know, I'm just running my company, man. I guess there's this new AI and my employees are talking about it. I'm sure we'll get to that one day soon. And I think that's somewhat natural because it's a new technology. I think introducing any kind of technology into an existing company's hard because even if it's the coolest technology ever, you have to hook it up to all your clunky systems that you built over the last decade. And that's necessarily messy. I call it the messy middle, which is where I think most companies are right now. They're starting to use AI. They're prototyping. They're seeing the promise. And then they're realizing, oh, crap, I got to hook this up to my datarist part. Right.

10:14This is a lot harder than I thought it was going to be, right? It's a way harder than I thought. Yeah. So simplify opens with this, this bracing line that AI isn't simplifying your life. It's mass producing more options, more decisions, more noise. I know I find myself sometimes falling into a rabbit hole as I explore new things with AI tools. Yeah. You've described yourself as an AI lab rat. Do you ever fall into that noise yourself? Oh, for sure. Yeah, I fall into it. And I think for most people in the short term, it is a complexity creation machine. Mainly because like, well, now anybody can write pretty well if you use AI to help you write. Anybody can do deep research on a new idea or have AI do the deep research for you. And then dump that into an email and send it to your boss. So suddenly all of us are getting more emails, more presentations, more ideas. Some of them well thought out. Many of them not well thought out. That just means like, oh my God, now I have more decisions to make. And that's the whole point of the book.

11:15How can we help you outside of work and at work? Delete as many things that you're doing out of habit, out of inertia, just because that's the way we've always done it so that you can amplify the things you actually want to do. It might sound simple like do I actually need a book to do this? And what we discovered in running our company this way is yes, you need a book to do this because we don't do it naturally. If you don't have a system, if you don't have instructions about how to simplify your company, how to simplify your meetings, how to simplify your management structure, how to simplify the work that you do as a rank and file employee, you just won't do it. You'll just keep on keeping on. The data from the economist and others is that on average, we waste 25% of our week doing things we never should have done or that add no value to our company. We do it out of habit. That's why we've always done it. We do it out of inertia. Well, think about 25%. Man, that's two and a half years out of every decade that I pissed away doing things I don't want to do or shouldn't be doing. I want to be doing things I should do.

12:15And I think that's a lot of wasted all that, right? A lot of it. I was going to make us more efficient. Not now. I think over time it can and it will. But in the short term, I think that when people are anxious, I'm confused. And I'm like, you should be anxious and you should be confused. This is a weird time to be alive. Just think about it. Even in the course of anyone listening to this podcast, you probably already got five texts, a couple of emails, a Tinder alert, like, whoa, whoa, whoa, whoa, whoa, whoa. That's a lot, man. We used to just sit around with a book or a newspaper. We had a rotary phone and wondered if anyone would call us once a week. Well, and you would return all those calls. And you'd return like you have to respond to all this stuff that's coming in. And it's too hard and you can't. You can't, right? You can't. I think that is like that is the point. You love attacking things in threes. Your framework is confront, delete and amplify. The confront part that, you know, that's not the action part. That's like the, the mental part, right? Like, yeah, open yourself up to the fact that you've got the wrong habits.

13:19Or just confront why do I do this? Like nobody asked that simple question. Like, I've got a meeting after this at one o'clock. Almost no one asks like, do I need to be at that meeting? Do we even need to do the day I'm meeting? Are we meeting on something we even want to do? A company, a life just takes on a momentum of its own. And unless you have these checkpoints to say, well, wait a second. Did we need to do that meeting? Is it something I could skip? You'll just keep on doing these things you don't necessarily need to do. And so confronting is just asking that question, whether it's at home or at work, do I need to do this? Like, why am I doing it? And just that simple exercise will then allow you to spend one minute and then decide, oh, could I delete this, which is step two? Or could I say no to this obligation? And then if you can delete some things and you can say no, then you can amplify, which is a fun stuff. Do the stuff that you like doing. Do the stuff you're good at. Do the stuff at work that's going to get you a promotion or more money or more attention

14:21or whatever the hell it is that you want out of work, but you have to have a system. And it's funny because we started this about two and a half years ago at Axios. This whole simplified system was just how we operate the company. And the reason we wrote it is we saw the magical change it had for our company. Where suddenly people were more focused. They were more productive. But most important, they were happier. A couple of months ago, I called the meeting of my leadership team and the subject line was, let's kill shit. And the whole purpose was I wanted to sit around the table, tell me all the things you think we do that are dumb, meetings, process products. And I want to just sit here for an hour or two and I want to kill shit. Although you killed the Axios app, which I imagine there might have been some resistance too, we debated that for years, years. But the truth was we have like tens of millions of people who come to Axios. Like 30,000 people were using it on a regular basis, right? But to maintain an app, to make changes through the app store, they took a lot of people that

15:23took a ton of work. And it wasn't the best place to spend our time because most people don't actually want to go to an app. They either want their news pushed to them through social media or a newsletter or they want to go to a website. And so just killing it, like great. Now we just freed up all that time, all that money, all that mental space so that the things that we actually do that are unique, that all got better. And that's what happens. So the fewer things you do, the better you are at doing them. And the fewer people that you can involve the faster you're going to get it done. Like the thing that drives me nuts is when I look around, even in our company where we're maniacs on this stuff, and there'll be like 12 people on a call. And I'm like, why are all these people here? Why am I here? If you're just there to get informed, but hook AI up to your computer, get a summary that will tell you exactly what you missed in 10 seconds. Why would you spend 30 minutes for 10 seconds of material? And you have to have that mentality because each and everything like skipping a meeting or maybe saying no to a social obligation.

16:25Any one of them seems trivial in isolation, but you add them up and you literally get years of your life back. So every hour of the time that you control, if you're doing something you don't need to be doing, don't want to do, you're just frittering away what is a very, very precious and finite resource. And really the only thing that gives us real meaning, which is what do we do with our time here on Earth? And so the whole idea is like, I want to free people that have more time to do this stuff that brings them joy, brings them reward. This framework and this perspective, like this one of applied at any time. It's always made sense to simplify. It's simplifying more important now. I'd say it's way, way, way more important today than it would have been 10 or 20 years ago. We have in the book, I think the average person gets like 120 texts, 150 emails a day. Just think about that, that mental strain. I don't think we think enough about that. There's been tons of studies, tons of brain scans that show the more decisions that you

17:26make, the worse you get at making decisions. It's called cognitive fatigue, mental fatigue. You're all susceptible to it. So unless you eliminate the number of decisions you have to make, you're not going to be that good making the decisions that you want to make. And so you kind of have to eliminate those. Like Roy in the book talks about things that he's automated at home that do end up being real mental stressors for me, which I've now tried to adopt, which is all the stuff that we buy on a regular basis that we might run out to CVS or giant to go buy toothpaste, the older and things like that. You know how often you need it, you can put it all on auto order, set it up through Amazon and never have to think about it again. So you start to do these little things in different areas. They add up, you're making fewer decisions, you have more time. Now I can breathe and now maybe I can read that book or have that conversation or grab that beer or grab that coffee with the person that I wanted to on the work front, even if I decide to ignore that text or delete that email without reading it. It's still a decision on making.

18:27And the best thing that we did with our staff is part of this simplify stuff over the last couple of years is just tell them to take a piece of paper, take 10 minutes and write down in order what you think are the three things you need to do to crush your job, one, two, three. And then write one, two, three, the things that you do that you think are stupid that the company does or that you think someone else could do better than you or that we shouldn't do it all. That is a magical process because one, you identify, is there alignment between the manager and the employee, are those the three things you need to do? There's often misalignment, but the better part is that part where they write down the list of like the dumb things that they think we do, they're often right. And so just getting people to think, okay, if I think that that's dumb and useless, maybe it actually is dumb and useless. And if you think, man, I'd like to stop doing it. Well, ah, maybe you can stop doing it. Jim calls today a weird time to be alive, but his solutions are anything but weird. Just do less. Of course, that's not as simple as it sounds.

19:29So how do we decide which things to amplify and when does reliance on AI agents make us vulnerable versus give us superpowers? We'll talk about that and more after the break. Stay with us. If your team travels, there's a good chance you're losing precious time every month trying to stay ahead of cost, chasing receipts, reconciling cards and invoices and forecasting spend. Engine gets rid of that hassle. Direct bill rolls every trip into one monthly invoice with AI-driven admin doing the reconciliation for you. No expense reports full stop. And if plans change as they always do, FlexPro lets you cancel or change any booking right up to the last minute. No fees, no questions asked. Right now, 65% of business travel spend is still unmanaged. That's real money lost from otherwise well-run companies.

20:30Engine customers save more than $300 million last year by fixing just that. Get $500 when your business signs up and starts traveling at engine.com slash rapid. That's engine.com slash rapid. Before the break, Axio's CEO Jim Van De Haay talked about why simplifying and reducing cognitive fatigue is essential in an AI world. Now he talks about when adopting new tech makes you vulnerable and when it unleashes superpowers. Plus what Axio's gets out of partnering with OpenAI, the magic of AI agents in healthcare and how he's redesigning his personal life. Let's jump back in. One of the things that at Axio's you want to expand is Axio's local dramatically. Why do you think now is the moment for that and that you can sort of defy all the other failed attempts to try to solve local news? Yeah, I'll just even do this on the fly.

21:31I'll use the confront, delete, amplify, right? We confronted the fact that local news seems like it's impossible. Oh, why? Cost a lot of money to print a paper to roll up a paper and to have some person throw it at your door. And it cost a lot of money to have a big building to house a lot of employees. Well, if you could delete those costs, you take the vast majority of the cost out of the equation. And now if you can use artificial intelligence to do a lot of that back end stuff, a lot of the how do I distribute content across social media platforms, how do I help with a copy editing process, all those things that don't necessarily go to the heart of what is uniquely journalism, then maybe you can actually get to a cost basis that makes this work, which gets you to amplify. Well, now maybe I can amplify journalism and journalists across more local communities, which is what we're doing. We're using now technology to be able to do all of the things other than journalism so

22:32that we can go into communities that are either news starved or news suffering and do it with a business model that is sustainable, which is what is always our obsession. We might have a romantic attachment to local news, which I do since I started at the brilliant news when I was a little Jimmy Van De Haie in college. But I wouldn't do that as a business unless I thought that we could turn it into a business. And we're really seeing great results. We're going to have a big announcement here in the next couple months about a huge expansion into local. We're going to unveil what we've been able to build using technology so we can show it to other people and hopefully encourage other people to think similarly so they too could expand into local and other areas. But it's very exciting. And it's not that AI is replacing the journalists. I mean, if I'm hearing you right, AI is in some ways allowing you to have more journalists. My hope is we end up hiring literally hundreds of journalists, right? But that's by not having to have all that other cost in the system because at the end of the day, all we produce is journalism and you need journalists to do that.

23:34We still have a lot of work to do, but I'm a hell of a lot more optimistic today that we can revitalize local news and I've ever been in my adult lifetime. And I think we're going to do it. And for journalists who are, and I'm sort of using journalists as a, as a standard for lots of other jobs who are worried that like AI is going to replace them. You know, that's not something that particularly you see in, you know, coming in the future. I don't think it's true for journalists. I don't think it's true for most jobs. Listen, do I think that there's some things that are easily automatable? I do. Like what I want to be kind of a generic consultant, probably not because I think that AI does pretty good generic consulting for people and good business analysis. But I think any individual who has a passion, regardless of what you're doing, if you could figure out how to use the technology for the specific work that you do as a force multiplier and you can be really good at utilizing this technology, I think you're going to be fine.

24:34I think you're going to actually be in hotter demand. And I think that it's just going to be table stakes if not now relatively soon that you understand how to use this fluently within the workplace. You guys have a, have a content licensing deal with open AI that gives them access to, access content to train chat GPT. And when you were talking about the tremendous drop in Google traffic that you have, I guess I was wondering whether you ever find yourself lying awake at night wondering, maybe we shouldn't have done that. Like, I remember Buzzfeed steaming ahead based on its Facebook relationship and that has ended well. Yeah, this is where I'm like a ruthless businessman, right? Like at the end of the day, chat GPT, Google, anthropic, they all ate the totality of publicly available information on the internet, including everything that Axios ever wrote, right? So then you have two options there. You could do it. The New York Times is doing and you could sue open AI and hope that you win in court.

25:36I didn't think that we would necessarily win in court. And if we did, we haven't been in existence long enough to probably make the economics of going to court worth the size of the verdict that we would get. You don't have enough content out there. We don't have enough content. And so then when open AI came to us years ago and so they let's talk about a content licensing deal where they're paying for the content and you are really as the publisher, you're saying I relinquish my right to sue you for using this content because I'm giving you the rights to it. Then it's just an economic question. Are you giving me enough money to make it worth it? And from our perspective, we ended up with a deal that I thought was fair to open AI and for fair to us. I think every media company has to make that own determination. What was different like the Buzzfeed or the Facebook thing is we're not dependent on that. Like that could go away tomorrow and my business is fine. I'd like to have the revenue. But if we didn't have the revenue, it doesn't make a damn bit of difference in terms of the performance of the company overall. Whereas what happened in the digital era is a lot of companies like Buzzfeed basically

26:38went to bed with Facebook and these other companies and bet almost their entire business model on it. And I said back then and I'd say now to anybody who's running a business, don't ever bet your model on the generosity of a third party that has no vested stake in your business. Because maybe they're friends today. They might not be friends tomorrow. You got to build a direct relationship between you and your customer and that one has to be profitable on its own for you to have a viable, scalable, durable product. And so I think the opening ideal work for us, like I think the journal, FT others have done very similar deals with them and others. Other companies like the New York Times have chosen to go to court over it. And God bless them. If they prevail, I think it shows the value of content and if content rises in value, that's great for all content creators. I was touched by a piece you wrote about your wife's health building your own AI agent to help. And that has proven more useful than most of the human doctors you interacted with.

27:42Yeah. There's two different stories on this. There's one, I use CHI GPT for my own health, which is I put in every single blood test, every health result, ever MRI, my family history. Like I'm not advocating others do this. I actually would advocate, but you have to make your own decisions about your privacy. But my interactions when I'm either thinking about a supplement or I have an ailment, like it knows everything about me, it's way more useful to me than if I called my doctor. Because it's not just drawing on, it's understanding of me. It's drawing on literally millions of other cases that might be similar to mine. So I was able to think a little bit more creatively and with a more elastic way about things that I'm wrestling with. For my wife, I went a level deeper. I basically created a project within CLAWD. She has a much more complicated, very complicated and often debilitating set of ailments that she's had to deal with. I did the same thing. I put all of her health information. Then I also created a layer where I picked the sources that I wanted it to be the AI

28:47to be drawing from. So John's Hopkins or the Mayo Institute or certain universities. What I wanted it to do is be thinking about her case, but also looking every week or two at new medical literature and also searching the internet for other people who are exhibiting similar symptoms so that I can cross reference to figure out if there's something that we're missing, something genetic we're missing, something that might be happening with other women of a similar age. I have found it to be astronomically better than any doctor I've ever met with. Until we finally got to Mayo, which I think is the best medical institution in the world, I never found a doctor who approximated the interactions and the intelligence that we were getting from what we had built for her. On both of those, I have a lucky, I run a company, so I have a concierge doctor. I would run the results through them and say, this is what I'm seeing and every time the doctor may not be pretty damn good. In fact, one of the doctors now uses that, I think, to do the vast majority of their work.

29:47So that's an area where I think artificial intelligence could be awesome. The medical system's hard. If you're particularly don't have a lot of money or if you're in a smaller community, getting any kind of expertise on anything other than like a broken bone or a cold or flu or something that's very straightforward, very hard to get really good medical advice. And that's where I think artificial intelligence, these data sets of understanding what people have and kind of the attributes of those people. That could be a game changer. You talk in the book about deliberately avoiding small talk and social obligations as part of your own simplified routine. I mean, it sounds like a pretty radical, life-free design. I'm busy, right? I'm running a company. I'm writing books. I'm writing columns. I'm traveling. I'm a TV, like I have a lot that I do. So I don't have a ton of time at work. And so I'm a nice guy, but what I've told my staff, told the leadership team from the beginning is like, I don't do small talk. So if a meeting starts at nine, it starts at nine.

30:49It doesn't mean I don't care about your kids or about your weekend. I just don't have time. Like if it starts at nine, it's going to start at nine. We're going to be out of there by nine, 12, 9, 15. And then maybe after work, we can get a drink and you can tell me all the things you're excited about, but at work, we're going to work. On the personal side, I think this is a very healthy thing. Like I did that list, like one of the three things that I care most about, that I want most out of life. Well, the top of that list is I want to be a good husband. I want to be a good father. I want to be a good sibling. I want to be a good son. Well, it's one thing to say it. It's another thing to allocate the amount of time it takes to actually do that. So to be able to have the time to spend with all of those people, I have to give up something. And the thing that I decided to give up was I say no to almost every single social obligation in DC that everyone says, well, you have to go. You're a media guy or you're you're run a media company. You have to be out and about. And I said, I don't need to. I don't, I'm never going to go out doing media stuff. And I'm doing as well as I need to do.

31:50But I use that time to do the things that I want to do. But had I not actually spent the time to think about it, I might have just done what most media executives do. They're out and about. They're going to their party. They're going to this book party. That's what I do. Right. I need to do that. Well, no, no, I don't need to do that. And I think there's versions of that for each of us. Absolutely. So since you like things in threes for the business leaders listening, can you give us three to do's right now for them to better position themselves for the future and to simplify? Number one would be like listen, you can't expect any one of your company to do what you want them to do. Because you've already in your own mind decided what are the three most important things we need to do? What are the fewest number of words I can use to express the three things that we need to do? And how can I say that over and over? So everybody knows exactly what we need to do. And then I would cascade it down. I would at least make sure your leadership team understands these are the three most important things.

32:51And I would ask them to write your three most important things to achieve these things, to make sure that you have absolute total alignment. So I think those are those two things. And the third would be just constantly thinking about what are the fewest number of people? We need in the fewest number of meetings, jumping through the fewest number of procedural hurdles to get something done. You need to be that ruthless, constantly thinking about fewer, fewer, less, less, quicker, quicker. Once you do that, you create, it creates an energy of its own and others around you start doing it naturally. So like I always talk about like axial speed. Like we just move quicker, I think, to other media companies, probably 10 times quicker on some things. But that's because we adopted this mentality. We're constantly thinking about how can we do this quicker? How can we do it fewer people? Do we need to be doing it at all? And I think once you get into that mentality, you'll really see a pretty appreciable difference almost overnight. Jim, as always, great to talk with you.

33:52We'll try to keep it simple. I appreciate you. Jim is so good at keeping things clear. I try to be disciplined, but he spot on that we can find ourselves drifting if we don't have a system to stay on track. I keep coming back to his stat that 25% of our work time is wasted. That's just bracing, right? And it's not something that AI will solve for us. In fact, it could make it worse. We need to devote our human energy to prioritizing what matters most to us. So be an AI lab rat as Jim describes himself, even build your own bespoke healthcare agent, but only if that matches your priorities and goals. Our most precious resource remains our time. And we've got to be absolutely intentional in how we spend it. Thanks for spending your time with Rapid Response. I'm Bob Safian. Thanks for listening. Here's something that doesn't get talked about enough.

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36:01I'm Bob Safian. Our executive producer is Eve Tro. Our senior producer is Alex Morris and our associate producer is Masha Makutonina. Being enmastering by Aaron Bastinelli and Brian Pugh. Our theme music is by Ryan Holiday. Visit rapidresponseshow.com. On Masters of Scale, iconic leaders reveal how they've beaten the odds. You want to show up with something radically different and how they've grown companies to incredible heights. The greatest reward always comes from the greatest risks. That's hit the gas. Here being B. Zillow, Microsoft, Liquid Death and more. Here from the founders who've changed the game. It's anything but business as usual. Find Masters of Scale on Apple Podcasts, Spotify, YouTube or wherever else you get podcasts.