Chobani & Patagonia CEOs break down where values meet profit

This episode of Rapid Response first aired in 2025.

Live on stage at Masters of Scale Summit in San Francisco, Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya joined the New York Times’ David Gelles to explore the intersection of values and commerce. They reveal their different strategies for dealing with an activist White House, the pressure for what David calls “anticipatory compliance,” and how they grew their businesses while also prioritizing causes like environmental conservation and immigration. The pair also shared personal stories that mark key inflection points for their companies, and what most gives them hope for the future.

For more conversations like this, join us at this year’s Masters of Scale Summit, coming up October 20-22 in San Francisco.

Go to masters of mastersofscale.com/summit to learn more.

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