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About this episode
Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Alvin, theSkimm's SVP of Content about the background of theSkimm, how they respond to their audience, and how they marry the ideas of sales and content.
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Each time Wharton Marketing Matters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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