About this episode
How do restaurant brands create loyalty when every guest wants something different?
Joel Bulger, CMO of WOWorks, the parent company of Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, Barberitos, The Simple Greek, and Zoup!, explains how the fast-casual restaurant group markets distinct brands while sharing technology, data, supply chains, and operational resources.
He discusses building stronger customer relationships through customizable menus, nutrition filters, digital ordering, and loyalty programs. Bulger also explores using AI to analyze menu performance and personalize offers, co-branding concepts to reach more occasions, and ambassador programs that turn local customers into advocates.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Wharton Marketing Matters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Wharton Marketing Matters
How the NFL Is Winning a New Generation of Fans
Wharton Marketing Matters
Archer Roose Wines Is Making Canned Wine Mainstream
Wharton Marketing Matters
Marketing Baby Tech to Modern Parents
Wharton Marketing Matters
How AG1 Built Trust Through Podcast Marketing
Wharton Marketing Matters