How AG1 Built Trust Through Podcast Marketing
About this episode
How did AG1 turn podcast advertising into a powerful engine for trust and growth?
Paulie Dery, Chief Marketing Officer at AG1, explains why the company invested early in podcast advertising and built long-term relationships with hosts who genuinely use the product. He discusses how AG1 measures both brand impact and conversions, why authenticity is essential to host-read advertising, and how the company protects its premium positioning.
Dery also shares the strategy behind the transition from Athletic Greens to AG1, lessons from his time at YETI, AG1’s expansion into Costco and Target, and how strong brands avoid becoming commodities.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Wharton Marketing Matters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Wharton Marketing Matters
How the NFL Is Winning a New Generation of Fans
Wharton Marketing Matters
Archer Roose Wines Is Making Canned Wine Mainstream
Wharton Marketing Matters
How Fast-Casual Brands Build Loyalty
Wharton Marketing Matters
Marketing Baby Tech to Modern Parents
Wharton Marketing Matters