How Wahoo Became Garmin’s Worst Nightmare (& What It Means For Cycling)

In a world where Garmin dominates navigation for planes, boats, and cyclists, it seems almost impossible for any brand to challenge their lead — yet one did. Born not in Silicon Valley, but from the relentless passion of endurance athletes, Wahoo has redefined indoor training and connected fitness. In this episode, I sit down with Gareth Joyce, CEO of Wahoo and former executive at Mercedes and Delta, to explore how he’s steering one of the most innovative brands in sports tech. We talk vision, leadership, and what it takes to push boundaries in the endurance world.

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EXPOSURE LIGHTS Level up your night rides—check out the updated Exposure Lights bar range today at www.exposurelights.com If you’re in North America and run a shop, pre-orders are open now; everyone else, hit your local bike store or Exposure online and tell them Roadman sent you.