How to Optimize Your LinkedIn Profile for Google Search

Someone Googled your name this week - and whatever came up was your entire first impression. Did your LinkedIn profile hold up its end of the deal?

In this episode, Karen walks you through the exact incognito-browser test she uses to see what the internet says about her, and shows you why your LinkedIn profile - not your latest post - is the single biggest lever for controlling what people find when they search your name.

Key Takeaways

• You can't delete the internet, but you can outrank it - and LinkedIn is your fastest, free tool for doing it.

• Your privacy setting is a revenue setting: if your LinkedIn public visibility is off, turn it on today.

• The first 30–40 characters of your headline are your billboard on Google. Write them for a real person, not a keyword filter.

• Your About section works like a Google meta description - open with what you do for people, not your résumé.

• Recommendations are other people's praise, indexed and working for you 24/7 - turn that toggle on too.

Hit follow so you don't miss next week's episode on what to do after someone lands on your borrowed stage. And if this helped, share it with a woman in your circle who still Googles herself and gets nervous about what she'll find.

 

Resources Mentioned In The Episode:

Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages

Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative

LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability.

Work with Karen: Book a call to talk through your own visibility strategy.

 

Magical Quotes From The Episode:

"She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build."

"Your network is not cold. It's sleeping."

"The silence is something loud in your head — not hers."

 

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