FUNNEL MAPS. A neuromarketer, an economist and two cognitive neuroscientists. How they all helped me create FUNNEL MAPS that cause people to fall in love with their physical health

In the New Science of Physical Health, the goal is simple - how do we bring two groups together. Those people that are completely disengages with their personal physical health status, and those that are already in love with improving their personal physical health status? The first group is the overwhelming majority. It's up to the second group to help inspire all of those who have not yet lowered their risk of disease so they can feel amazing.

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In today's episode:

It is the age of Netflix, Uber, Google & Screens and youth/adults are less active than ever before in history. If your career relies on making sure you have more people interested in working with you to become physically healthy - then join me and our PhD's in the challenge.