Episode 227 — The Business of Looking Sharp: Inside Brian Hatfield’s ByDesign Standard
Get every episode summarized
Each time The Boardroom Buzz: Grow, Sell, or Exit publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
Landscaping has long carried a rough-and-ready reputation — trucks with branches sticking out, stained shirts, and crews that “get the job done” but don’t always look the part. Brian Hatfield set out to rewrite that story.
The Blue Collar Twins, Jason and Jeremy Julio, sit down with the President of ByDesign Landscapes to unpack how he built a brand where clean fleets, crisp uniforms, and elevated service weren’t nice-to-haves — they were the strategy. 
Brian started cutting lawns with his father, worked for top New Jersey competitors, and saw firsthand how the image of the industry held companies back. In 2005, he launched ByDesign with one goal: prove landscaping could look, feel, and operate like a top-tier contracting business. Today, with 235 employees across multiple divisions, ByDesign’s presentation has become its calling card. 
From spotless trucks to professional sales teams to premium installations backed by warranties, Brian explains why presentation isn’t cosmetic — it’s a competitive advantage. And with long-tenured leaders like Jesús steering operations, the culture behind the brand is every bit as strong as the visual identity. 
🎧 A masterclass in brand discipline and operational pride — showing how elevating the image of an entire industry starts with elevating your own.
Get every episode summarized
Each time The Boardroom Buzz: Grow, Sell, or Exit publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Boardroom Buzz: Grow, Sell, or Exit
From Big Ponds to Big Leaps: Eric Triplett's Story of Innovation and Tenacity
The Boardroom Buzz: Grow, Sell, or Exit
From Door to Door to Industry Leader: Chad Louk's Pest Control Journey
The Boardroom Buzz: Grow, Sell, or Exit
Inside The Freight: Craig McGraw on Navigating the Heavy Transport Industry
The Boardroom Buzz: Grow, Sell, or Exit
Building Legacy: Kevin Reif on Growing a Pest Control Brand Organically
The Boardroom Buzz: Grow, Sell, or Exit