EP 314: Uncut Week 39 Event Hangover + TP Rolls + Your Best Investment

0:00Hey there and welcome to the Uncut with Lindsay and Shannon. This is your 15 minute midweek hangout and unfiltered peek into what's happening on our farms this week. No scripts, no edits, just two flower farmers sharing the real, raw and uncut moments of farm life. So, grab a coffee, take a break and let's catch up. On farm event, hang over. Oh my gosh, I was thinking, yes, I think it was yesterday. And I was building those stupid letters. Did you call it a vacation bitch slap? Yeah, you got bitch slapped by your vacation. Last week. Holy cow. And in the consequence of vacation is the bitch slap that's. Yeah, and I was like, oh my gosh, I'm going to be so refreshed. I'm just going to schedule everything that I possibly want to do all fall in one week. I survived the last week. Sean was out of town starting on Thursday. I survived. My team was great, but Kelly came and helped me.

1:00She was not planned and I texted her. Oh, that's good. And she brought food. Perfect. My mom's out of town or was out of town. So now I'm like, I didn't have my mom as like the backup food source and Sean. So I just had Kelly that was helping me and survived with floral, she helped me with florals and. But yeah, we had our farm dinner, our dinner and the dalleus and it was lovely and perfect, but a whole lot of just stress, yeah, a lot of work. I have to. I never had a tent update from you. Yeah, I know. I was waiting to tell you here. So. Okay. Wednesday, we go to set up the tent just for you guys back story. Wednesday, we decided to set up the tent, which was way ahead of when we really needed to, but thank God we did. Yeah. Because we were shorted one, 12-foot pole and two seven-foot poles. And so I caught she in and I'm like, dude, what am I doing? I was thinking like maybe I could go up and borrow yours, but I'm like, yeah, I probably have an event. I was just trying to think all of these things like how could I make this thing still work

2:04because I needed the tent for the caterer on Friday. So then I started thinking about all these backup plans that I could do, you know what you do when you're like, okay, well, it's going to move in the barn and the caterer's going to go here and all this stuff. So I call, she said, no, they have really good customer service that you guys had a storm or something and you needed to get holes and they go for night. We were dealing with the same thing like our poles bent. Okay. Like two days to figure it out. Yeah. Well, I called them and at first, I'm pretty sure they just thought, because I got it probably two months ago and I never opened it because I didn't need it. Yeah. And so they like kicked me over to somebody and she said, yeah, like as I was like looking at the manual, I said, they give you kind of like a grid of like a 20 by 20, a 20 by 30, 20 by 40. I was like, it looks like they set me the poles for the 20 by 30. And so then I looked over at the box lane on the ground and it said 20 by 30 on the box and 20 by 40 on the other, the tent top. And so I said, I have an event on Friday that I have to have this for.

3:07So they overnighted it and I got it. So on Thursday, our FedEx driver came and I said, he's pretty consistent around lunch. And I said, is there any way that if you get your air that you could like bring it to me and I could have it in the morning and he showed up and I kicked him some cash. He showed up on Friday with it. He's like, you don't have to do that. And I was like, no, I do. Yeah, this one is important. This one, this one's a bad word. So that way he doesn't like drop kick. But this is the same kid that I, that I like kind of sass that he was like flying on down our driveway. Do you remember? Oh, you guys are made friends now. Yeah. I mean. And he didn't drop kick my TV when we ordered it. I was like, he like very gently placed our TV. Okay. I think he's not mad at me. I think he knew it was like seriously screwed up because he was very mad because he was lost and scary. I thought he was going to kill a cat. So. But yeah. So the tent went up on Friday and I realized that this is the first dinner that I have

4:12ever done on a Friday. Yeah. Yeah. I had it in my head that it was going to be on Saturday. So I wasn't prepared for the Friday. Yes. Yes. So I was like, well, we could do it on Friday. Why not? Because the catering company wasn't available and at that time. And so it worked. It just gave me one. What really felt like, I mean, we had a less one less day to get ready for everything. And so that tightened everything up when you're already having, I had a wedding, I had photography night. Other stuff. Other things. Yes. We had flower club. It was also our focus, focus weekend, which is we are already from that standpoint making a lot more bouquets. So it's an event that we do with scots. And so it just was a very full week. And then we had the dinner start at six. I kind of downloaded all of this stuff, like one on Saturday the next day.

5:13I just pulled up my phone and just did a voice note and just like, rambled all the things that I thought that I wanted to do different or that worked and that I liked, things that I didn't like. The time happened to be that it was six o'clock because we didn't want to do five, 30 on a Friday, people can't get there. Yeah, people, right? Yes. Someone's going to complain. Yes. We had a lot of people show up very early and then we had a lot of people not show up until a little bit later. It was like almost 20 after. So when you were talking about up against time with the sunset being at 730. Yeah. It like felt a little bit rushed. Five, 30 would have been a better time. But we just, so I would, I will do that for next year and have it on a Saturday. I didn't dislike the Friday night thing. I just, again, it was just like up against the pressures of it. And the weather, I just was thinking I was up in there. What made it extra, it seemed also like extra work is that we had to get the barn prepped and ready as if we were going to be in the barn.

6:16So that was our rain backup plan. And I know like you and I talked and you said, like Judd always says the safest. The safest option is probably the best and stress. But I just was so adamant that I like wanted this to be in the Daya field. So we just held off and I kept, I had a meeting with Jason, the caterer in the morning on Friday. And I said, what's the last, when's the last minute that I can make the call to have it down in the field? And so we kind of just went with it and kind of had a 334 o'clock plan and it seemed okay. And we just rolled with it. So and we got lucky and it was perfect. It was the most beautiful night I have ever had on the farm. Like it was just gorgeous. So. But the stress is a little lot with those events when with the weather piece. Oh, because the weather can sink or swim in a lot of as much as you will try to recover with plan B, right, doesn't have quite the same juju. No, that's plan.

7:17No, no, the plan B is never the fun plan. No, right. Yeah, it's not. And so I was just, I was also very tired. You know, I came off of vacation sick. Yeah. It just wasn't starting into the week, you know, super strong. So yeah, it just was a very, it just was an overly full week and I haven't done that to myself in a long time. So I was like reevaluating on Saturday, like tearing everything down. It was nice doing the on Friday that I had Saturday to clean up. Sure. And I had it like a breather day. Yeah. But yeah, I don't know. I always felt like we had our Saturday festivals. It was like Friday was like, I mean, I almost died on Friday trying to get all the farm stuff wrapped up plus that. Then we moved it to Sunday. It was nice to have Saturday, but then I work all weekend. Yes. Yes. There's not really a problem. I felt like, well, my self on Friday or just making my life fresh. We put the blue chair out, the velvet chair.

8:18I know. I know. And people loved it. Yeah. It was such a hit. And so we're going to pull it back out this weekend. And then, but there was so funny is that like people were literally pulling the greenery. I ordered aparagus fern for this wedding. Yeah. Because we had to have this like really drapey look. They were pulling it out of the chair to put it in their bouquets. It's so slow. You get the in the night. Like, averages. I know. I was, it was just wild. It was a white. It was fine. I mean, they had no idea if I was going to be using that or it was not. It just like, it's an interesting. It was just, that was, that's an interesting personality. It was going to be a trade to be like, I'm going to take this because I paid for a ticket. It was just like, I don't know. I know. It's always like a startling. Like, I hope did that. You know, when I see this lady walking around with her, I was like, all right, whatever, you know, gosh. So, but yeah, they all had fun. The food was great. They, we do stations. So we do it set up where it was like, well, it was supposed to be like, where you had

9:19like, it's more interactive and it's small plates. So we do this really feels like very elaborate menu and you get to try all the things so you can do scallops or you can do chicken and the desserts and then they get to have like, they do desserts off to the side and then they get their picking stuff and they go around and pick and enjoy it. Yeah, we, we've dropped the design portion of the dinner. It's a lot nicer. Did they miss it at all, do you think? No. Okay. We tried it last year doing one design and dime. And this like, we just call, I forget what we called it, pedals and plates, I think is what we called it last year. And then it took that same concept and they did, and it's nice because it's, it's couples now where they didn't want to cut, the husbands didn't want to come and do a design. There was always a few that would, but it made it more like couple friendly. We got a lot of people celebrating anniversaries and then groups together and so yeah, good. Very fun. Good.

10:19We had our you pick and design Friday night too. Yeah. Which I only did one this year because I was just hating them. Yeah. I was just like, I hated it. I mean, what's I got there? I was fine, but, but it was, it was a beautiful night. I mean, my god, like there was a breeze. I was, it was probably pretty similar to yours. And I just like, you know what? I don't know if I'm going to continue doing that because they literally like, I don't even know if they even care about the design piece. They just cut a bucket of flowers and I'm telling you in a compost. It doesn't matter. They just shove every freaking flower in there. It's all like, they just fill it. I mean, they just want to fit as many flowers into as possible. Like, I can give the, I could be freaking, I don't know, what's a great designer. Passion flower sue or whatever. Yeah. It don't, done matter. It doesn't matter how many freaking flowers in this thing as possible. So they always like, I'm the chef. And you picture this thing is like, it was like cone shaped.

11:23I mean, it's just like, yeah, terrible. I'm like, these people, I don't know if they were like, they're here. They don't care. They don't. They're not there to learn a skill to do the design. Yeah. And so that's the way I always was feeling. I'll tell you with my design and I, because I did them for, this was my 20, what did I count? Then my 21st, 21, yeah. 21 dinners that I've done. And so I've only done two without the design piece. And so what I was finding is that it's so many people every year that would come to the event. And I'm like, how do I teach the same thing to these people when they just genuinely, it felt like a portion that they just wanted to get through to get to the dinner. Some of them it was new and they loved it and it was fun and they loved being around the flowers. That's where I was like, I need to make this feel different for me. I think a design and diner is still a really cool thing to do. And I think it has its place, but it was just a workshop that was starting to feel really

12:24stale to me. And I feel like for the feeling. Yeah. And so it's like just to change it up and do something different. So. And they just don't care. No. You know, I have like, we're doing chicken wire and like taping it in a beautiful compost like it literally does not matter. Like they just be putting it in a freaking tall nor a pot. Well, and that's what I did with my, the you pick the you pick workshops that I did this summer that that's that's what I did. I just they picked and then I just put it in an upright vase and I just showed them how to there's even a technique to show them how to arrange that. Yeah. And then if they had extra, we banded it and I sat down with it. But they for the most part, they just picked into like a, I don't know, it's probably a seven inch tall vase with a four inch opening or something and they picked through that. And it was pretty and yeah, they were happy. Yeah. So just for you, I'm paying things for next year. I think more because like, I mean, Friday night, I missed the going to the football game

13:26with my kids, which I think has become my new favorite thing because I can see them in action. I was like irritated, although I did get one hour of alone time. Oh, because I got home. I was like, okay, wow, I've like, I actually did know what to do. There's nothing to sit. I'm just like, I'm going to sit in silence with the dogs. We're like, looking out front because like they felt something was off, you know, not having been there. But I don't know, just, I don't know. I just don't know if I want to anymore. Yeah. Feel like you've kind of been trending that way a little bit. Yeah, the workshops. So would you ever do a dinner? Maybe I have to find the right, the right caterer, I think. Yeah. We've talked to a few over the years. I'm just never, they tell you about my one. Have I told you this before? No, no, no. This was pretty podcast. We got approached by a caterer to do something like this and he was having and just got too freaking weird. Like this guy was like out there. We were like, everyone was going to get a hay straw and poke it through a dumpling and

14:30suck the soup out of it. And he was like weird stuff. Judd's like, I would never even want to eat any of this. It was like weird cut, some stuff like weird. I think I've been traumatized ever since then. And it's going to find the right fit. Yeah. I think you would do. I just, you have the space too. Yeah. I'd rather do that than this. Yeah. You know, I don't know. I'm just feeling uninspired with it now. So my, my biggest stress is like, you know, we're working on getting a roof put on the barn is that like part of the barn leaks. So I have limitations on space. So there's always this just like, I shall air. Yes. Yes. Did your tent stay put? My tent did stay put. Okay. Yeah. We took it down though because we were supposed to get like crazy storm. So we took it down for this week. We're going to put it back up and then we done. But yeah, it stayed mine. I'm not sure. I mean, for five years, but it's on its last leg. But I think I think I need to replace the canopy.

15:31Is it like ripped on one corner? Pretty bad. Like Rachel stitched it when that storm came through before die of a. Oh, yeah. Rachel hand stitched. Wow. One side all back together. So I don't know if I need a new one. Brian like welded the poles back up that bent. Yeah. I mean, my God. I've got my money's worth out of that thing. Yeah. Yeah. Shout out to tent and table. They are good. They were their customer service was great. I bought all my tables, all my chairs there. Table cloths. I really felt we're good there. They do all kinds of stuff. Okay. Yeah. I need to reach out to them. No kidding. There's a little sponsor. Yeah. What else? Yeah. Oh, funny. I lens and her one employee Emily and I were giggling about the Facebook. My Facebook uncut. If you listened last week, you know that I was receiving the most insane messages from my Facebook ad.

16:32Who are you? I still laugh thinking about it because it was so. Unsubscribe ones. My favorite unsubscribe. Unsubscribe. You're on Facebook, dude. Anyways, I was going to Emily said that there was a time one time she had clicked on just a photo to see it and it instantly messaged that business. And so it obviously, guys, I already knew it was me. I screwed something up, but clearly just make sure you check your settings. I mostly used to use to boosting things, but I had created a whole Facebook ad for this. Like I went way out of my own lane on this clearly. And I'm sure I did something to screw it up, but just all a PSA to check every little box that it's asking you. You came in one morning and had 100 messages, is this right? Yeah. Okay.

17:33Just for context, we're not talking about a couple. Where is this? Why am I getting this? Yeah, there's a who are you? Oh my gosh. So that's just a follow up. Yeah. Okay, dirt bags. We have been working on something really big for you. And I think it's safe to say that DirtCon 2027 is going to be really freaking good. Yes, it is. It is going to be January 9th and 10th. And we are bringing you two full days of growing focus education at DirtCon 2027. Growing focus education at DirtCon 2027, grow like a pro, farm like a boss. And what a speaker lineup. We are so excited, you guys. Rebecca Kutzer Rice is talking about spring crop strategy. Jenny Marx is breaking down her 80-20 crop list. Tanya Murtha is talking seed starting systems and Jenny Love is going to teach us all about creating a premium flower product that our customers will love.

18:35And it doesn't stop there with our great speakers. We have Daniel Shavi back this year and talking about diving into bulb forcing out to Mexico is talking about soil health and cover crops. Julie Keel is going to be covering season extension and warm season growing. And of course, Dave Dallin is bringing the dirt on the IPM and fertility strategies. So we've got Christie Ralphs, Jennifer O'Neill, Jessica Hall, Gretel Adams, my hubs Judd, all of them will teach you things about lean farming systems, diversification to scaling your farm with intention and the foundational tools you need to grow your farm. So this is not just another conference where you're going to take a bunch of notes and then you're going to forget them by February. We're talking really practical strategies just like we did in DirtCon 2026, real systems and information you can actually take back to your farm and use. Okay, so grab your calendar dirt bags January 9th and 10th. Tickets go live on October 2nd.

19:36So head to the dirt on flowers dot com forward slash dirt con 2027 and get on the wait list to be the first to know. Something funny is that I already have people asking about reethworks, which we did have Christmas ordering. You know, so I've been having to work to myself to think it. But my God, if you guys do reeth workshops, start getting those babies out there. Yeah. Are you going to put do you put your dates out? Not yet. I'm going to. I need to figure out what my dates are. I have no. People let me let me get through. I fall. I'm like, it's the whole day season, but they've been asking. So like, okay, I know you want something crazy is that I think we're probably have like three more weeks of flowers. I know. I know what I. I'm. I think he's ready and part of me's not. I'm like, wow, just feels like we just got started out. Why? I feel like it does. It really does. It just went so fast. It did. It more, I don't know. I feel like this season more so than most just kind of zipped by in a way that I'm like, I don't know.

20:36I'm just. Oh, I have an update on my dowel is so last week we were talking about why are the pedals falling off? It makes me think about. I pets heads are falling off. Is that Christmas? Yeah. The pedals are falling off of the ball. Dowel is or not just ball. I had them on water, Lily too. So we tested them. And I have them there in my office. They're probably six days old at this point. They're starting to go on the back. But the pedals did hold. So that's an interesting. I'm going to try it again on a few on a few of them just to see if that is consistent. Like if we're consistently holding, it was just if we were touching the backs of them that they were shattering off, but they were in like the perfect harvest stage if you would look at them. So I'll take pictures of it. I will do the test again. I'll take some photos and maybe drop it in the insiders and show them. This was the right harvest stage. And this is what they look like a week later. So I don't know. I would encourage you if you're having the same issue to test it.

21:37Obviously if they're a big blown out Dowel, then that's that's a different story. But these were I think just I think they were just stress. I think they're they're dropping them from stress. I really think that that's what it is. So I don't know. Update. Yeah. My letters. Oh god. My letters are built. Okay. Well, that went fast. Three hours. For a wild root three three divided by eight. So yeah. Yeah. And I'm going to ask me on how many flowers and thing is probably going to be your own 500 ish. Yeah. Yeah. I mean, we did a ton and it can be kind of past. Yeah. That's what I'm going to use a bunch of hydrangea and use some Dowel. Hydrangea will definitely help fill it. Yeah. Yeah. So and then you just put a post in the back. A teapost. And then we like poke holes in it and ran a zip tie through the backing. Are you expecting that it's going to last two days? I was. Mm hmm. Did not think about that.

22:38Which I think if I use hydrangea, I bet it would. Yeah. Mm hmm. You might have to go in and I would try. The hard thing is is like you'll want to use any bigger varieties because they take up space. Yeah. Those are going to be the first ones to want to like on you or you could want you could water pick them. I don't know. I would try to do mostly either lily style or ball. They're just going to have the longevity. Mm hmm. More than the bigger like I'm trying to have an eye. Yeah. Because I'm not calling this like Dowel. You first. So I might lean heavy into hydrangea. Yeah. And then I think I could get just needs to be floorly. Yeah. Yeah. I didn't think about the two day thing. There's a lot of things this week. I've been like, oh, yeah. I have to think about that. Oh, yeah. Yeah. That was the other thing because like when ours was just I know we used a lot of dinner plates like Sierra glow and like those and Lindsay's coming to or taking pictures on Thursday guys. But we have like our back hill that's just for tuber production mostly and I have a ton

23:39of like Sierra glow. I have some big ones. If it will help you or we can pick from there to send you back. Okay. That helps. But yeah. Yeah. Yeah. I might do that. Because mine was but mine was also in direct sunlight. Mine will be too. Okay. There is like a will to factor. Yeah. You know, you might have to go replace a few but I think the hydrangea would be fine. I'll just be like come Saturday if you wanted to look good. I mean, I guess I could change the display Saturday and Sunday. I just have a feeling if people are posting it on Saturday. Yeah. Going to pull people in for Sunday. For sure. Yeah. I mean, our event right now is like close to 2000 people interested. So I'm excited. I'm excited. Slesh. Scared. You can also I would spray with crowning. Glor. Yes. Okay. Thank you. I would spray too and I think that will help. Okay. Yeah. Yeah. See. I can't wait. I know. Oh my gosh. Just get me through the week of jerk on launch.

24:39You guys are just going to be you're going to be dragging me in here. Oh my gosh. Before we were recording, she's like, are you okay? I'm like, you just. Very tired. Very tired. Well, I feel like last week the Monday at the DioFs, we recorded with a guest. And I almost cried, cried, which it didn't really. We guys hear it like try. I had a very tender spot. I did. But I'm like, maybe I'm just tired. Oh, that hangover. I want to say thank you for the birthday love on Insta. That was very sweet. I had a really good birthday. Honestly, my kids are all doing sports. So we just had like a normal, a normalish day, but it was very fun. And we had a good time. So it was good. Good. What's up? I think that's it. Yeah. Yeah. Yeah. Yeah. So we are. We. We. You.

25:41You good? Yeah. Yeah. Okay, guys, on Sundays, we post a question box on our Instagram. If you don't already follow us over at Dirt on Flowers, get your butt over there. Get your butt over there and hit follow because it really does give you an opportunity to ask us a question on Sunday. And then we answer it the following Wednesday. Well, we try to. We sometimes we have more. Sometimes we have less. So somebody wrote in a question. Also, I kind of just, I want to note on this too, because a lot of the questions that we are getting. Are really a ton of stuff that we talk about in the insiders. So if you love having the question box, the insiders does give you that in the Facebook group. It gives you an opportunity to ask a question and receive answers. So if you're liking that and you like being able to ask, I really think the insiders would be a good group. Like a ton of sometimes we go through and I'm like, wow, like a lot of this. I think we've already answered before or is available in our insiders group.

26:42So just a quick plug there too, but somebody wrote in and said, what do you think the best investment that you ever made on your farm is? And I feel like I feel like farming is just full of investments in general. Yeah. And there's lots of different kinds. So there could be like some people might say that people are an investment. They are cooler, cooler for sure, a cooler equipment. If you're going to be doing some tillage or anything that you need some heavy lifting on. But I think the biggest investment for me is the investment in myself, just to be a better entrepreneur, a better farmer, a happier farmer. And a lot of that comes from me going to conferences, having a mentor, paying for consulting on things that I didn't understand at the moment, but knew were right for me.

27:46Lindsay and I both consulted with Michelle Elston about different things. And those kinds of investments in ourselves have really like pushed our farm forward in a way that in a faster way that I never would have had if I was just figuring it out on my own. Yeah, we just recorded actually an interview to we just send an interview today that was really. It was such a you guys are going to love it such a great interview and hearing them talk about their life changes and just how. Being more I don't know to not secure in themselves is probably not the right way to say it, but just like more settled in what they want and they have more of a balanced work and life. And that for me has always that's come out of these investments in myself, especially with Michelle or whether it was Charlotte or therapy or the anyogram coaching like doesn't have to necessarily be in the field. But all of those investments in me have made the farm sustainable and it's it's I've made better business decisions and I've had more capacity to invest in areas in the business where we saw it was growing or even in the podcast and yeah, you know, we've been made adjustments there.

29:05Yeah, definitely the investment in myself and I think it's very timely. So if you're if you're you're asking this question, I would say. Dirt con is a great investment. Yeah, I mean, we have this coming up our tickets come on go and sail a week from this Friday, October 3rd. Yeah, something to talk about. Yeah, so it's we're really excited. We have a whole episode coming out on it, you know, again, to talk about it on the second. Right. Yeah, October 2nd. Yeah, is that the day that they launch or is it third? It's a second. Okay, why said the third was the third last year? Yeah, third was last year. I think. Yeah, see, let's burn to my brain October seconds. Yeah, so it's a it's a really I think those conferences and all the things that we've done all of that adds up to. You know, all the different hats that we wear. Yeah, as business owners and personal lives and how that all we've said, I think is important.

30:14Beyond that, I was just looking at some of the speakers on the white, I was revisiting about something I forget what I was doing now. Anyways, wow, I'm like, wow. I'm really impressed with us like we really have such an amazing group of people who have done all of these things ahead of us. Yeah. And there is no better no better investment in learning from others who have made the mistakes that is a shortcut guys like we're all looking for a shortcut and farming. That's the shortcut is learning from other people's lessons and implementing and I really feel like that's what Dirk kind is going to give it's going to give strategic crop info. It's going to give profitability talk. It's going to give scaling talk. It's going to it's for the current you and the future you. And I really feel like even 26 was like that to when we did it. So it really is going to be such a great conference. We're so excited to get it launched to you guys on October second and you'll be able to get early bird pricing for $50 off. Which is very cool. So a really affordable way to make a big impact on your business. So we cannot wait to see all of the impact that Dirk on has on you guys.

31:22I know every year has an impact on us too. So yeah. Okay. You guys stuff we see on the internet. Yeah. Want want. You guys keep just keep sending them. Keep sending us the stuff. Or in boxes a constant churn. That's all our algorithm is now because you guys are sending us so many videos. Yes. Of stuff. This one is interesting was toilet paper rolls that were going around sunflower seeds and dalles at the base to protect them from getting from getting eaten. Which I think on a small scale that could work. Yeah. But when we're talking about. You know how many toilet paper rolls I'd have to have. That's a lot. A thousand. Yeah. I'd be setting some traps or doing something else for those varments. But I just.

32:23The mess of having to clean it up and the fussing of putting a toilet paper roll around the seed lane. Yeah. Not. No thanks. Yeah. And just like a little disclaimer. If you guys ever hear yourself on the dumb stuff segment. It all comes with love and a lot of times what it is is we're talking from a commercial production standpoint. And you are talking about or on your. Real or whatever. A lot of it is stuff that home gardeners are stuff for doing and have a time to do guys. We're just don't have the fuss factor like we can't do it because time is money. And we're talking about it because we're talking about it because time is money. And we're talking about it because time is money. And we're talking about it because time is money. So not to say that if you ever find yourself we had a very sweet listener right. Right in. And we felt terrible. But it she was the best so sweet. And so gracious and had the best she she's actually an insider which is so sweet.

33:25So. And it's exercising your no muscle. And this this was a really good interview. I think you guys are going to love this one. It tugs at heartstrings and talks about stuff that is real. That we all are dealing with at every single stage. Whether you're a newbie or Shannon and I 10 years in and we have honest conversations about it. And we have a plug for Charlotte is coming back to talk to us actually in November. Yeah. Is that right? Yeah. No, she's going to come back for our insiders and she's going to be a part of our live zoom. In November and I get to be in the hot seat and somebody else does too. So yeah. I think you. Shannon said she can come back but I'm not going to be in the hot seat. But I think that's all you girl. I'm like. Oh my gosh that interview I had was holding back tears through half of it. Oh my gosh. Yeah. Yeah. It was good. It's really good. I think you guys are going to really love that episode.

34:25And Charlotte's great. She. If you aren't familiar with who she is, she's a farm marketing coach. And you should give her a follow-up and she also has a podcast and she's really great at work with her early on. So you're going to really enjoy Friday's episode. Yeah. And our insider extra this week is our live zoom. And I'm going to be. Which we live together. Yes. I'm going to be in. Union town. I'm going to be. I'm going to be. I'm going to be. We're going to have like some makeup on stuff too because we're taking photos. Right. We need we need to refresh. What's the meaning of my face? Oh photos. Yeah. Oh, photos. Oh, photos. Yes, we do. Yeah. And if you're as excited about Dirkon as we are, head to our website, the dirt on flowers.com forward slash Dirkon 2020 27 27. And I'm just get on the wait list there because we're sending emails. We're giving you updates in a very non annoying and excited way because we honestly just can't wait for you guys to learn more about the conference.

35:29But get your ticket and we'd love to see you there. Also grab your bestie. You guys get tickets and then plan an Airbnb get away together so you guys can dive into your business and drink mimosas all the same time. That's right. And we are super grateful this year to be partnering with heirloom roses to sponsor Dirkon 2027. So lots more to come on that and some cool sponsors to announce to you too. So we're grateful for you guys following along and we will see you on Friday with Charlotte.