E55: A brand view with Ben Blanco

Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung.

Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email [email protected] or you can reach us via the website unofficialpartner.com.

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