Unofficial Partner Podcast
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
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Episodes (548)
UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; A...
Unofficial Partner Podcast
UP547 Picks and Shovels: The Ecosystem Investment Thesis
Unofficial Partner Podcast
UP546 The Billion Dollar Question: Wanna buy an NBA Europe franchise?
Unofficial Partner Podcast
UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans
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UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy
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UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging...
Unofficial Partner Podcast
UP542 Wedge Issues Live: The Golf Business in 2026
Unofficial Partner Podcast
UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet
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UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minu...
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UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tu...
Unofficial Partner Podcast
UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change footb...
Unofficial Partner Podcast
UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
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UP536 Other People's Money: Bex Smith's thesis for women's football multi club o...
Unofficial Partner Podcast
UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global spo...
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UP534 Barney Francis on Media Rights and Wrongs
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UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ad...
Unofficial Partner Podcast
UP532 Inside Edge: County Cricket Beyond The Hundred
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UP531 Winter Olympic Special: Lottery funding, Medals, Rule 40 and Private Schoo...
Unofficial Partner Podcast
UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era
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UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that lev...
Unofficial Partner Podcast
UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Unofficial Partner Podcast
UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?
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UP526 Nikki Doucet has the most interesting job in British sport
Unofficial Partner Podcast
UP525 What Just Happened in 2025: The Story, Event and Person of the Sports Busi...
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UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You...
Unofficial Partner Podcast
UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exi...
Unofficial Partner Podcast
UP522 Signed by Messi: What's the most valuable shirt in world football?
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UP521: Inside Edge - 'American money is IPL curious'
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UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Tru...
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UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher
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UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business
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UP517 The Mark Oliver Heatmap: Global sport's investment hotspots
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UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
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UP515 Other People's Money @ EY: Why is Big Sport so hard to disrupt?
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UP514: Inside Edge x The Big Idea: Does the advertising industry understand cric...
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UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch,...
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UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures,...
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UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of T...
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UP510 Cause and Effect: The Sponsorship Effectiveness Revolution
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UP509 Gareth Balch on the State of the Sports Economy in 2025
Unofficial Partner Podcast
UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, f...
Unofficial Partner Podcast
UP507 The YouTube Arguments
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UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
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UP505 Inside Edge - T20 Women's World Cup
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UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games;...
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UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collu...
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UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded co...
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UP501 What happens at Sportel, stays at Sportel
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UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup futu...
Unofficial Partner Podcast
UP499 TKO, On Location and the World Cup hospitality market
Unofficial Partner Podcast