UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?

Nike, Drake and Beats have just released cricket themed campaigns.

WTF? Is cricket cool?

Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance.

The following ads are referenced in the podcast. 

Beats by Dre 2025

https://www.linkedin.com/posts/homeground-london_checkshubman-gillshining-bright-in-the-activity-7376572600484782080-MxP2?utm_source=share&utm_medium=member_ios&rcm=ACoAAADNCmgB-26i_-T9u7OfQ8UB-pRP3VJ8mew

Nike Nocta and Drake

https://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antigua

KitKat

https://www.youtube.com/watch?v=l83ANUS3I8E

Pepsi - Change The Game - 2011

https://www.youtube.com/watch?v=h4tpN_egJnM

https://www.youtube.com/watch?v=rRbKZ7rkk7A

https://www.youtube.com/watch?v=xEnzSbQnFBg

Nike India, Bleed Blue - 2011

https://www.youtube.com/watch?v=-eDoDQo_T1c

Nike Yards - 2011  

https://www.youtube.com/watch?v=pD59CpKMQY0

Make Every Yard Count - 2014 

https://www.youtube.com/watch?v=JtxLmInvFcw

Hilton - No Boundaries 2023

https://www.youtube.com/watch?v=Wif0tbWelrE

https://www.youtube.com/watch?v=Pv3OPxbTARU

Booking.com It starts with a booking 2022

https://www.youtube.com/watch?v=1ozoQaqKkJ4

Cadbury’s Dairy Milk - Good Luck Girls 2023

https://www.youtube.com/watch?v=z_OtC06ndUE&t=40s

Here’s the original from the nineties

https://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyU

Emirates - Bollywood Cricket Welcome On-board Demo 2016

https://www.youtube.com/watch?v=4JfuwuDqjag

Adidas - Made for Cricket - 2016

https://www.youtube.com/watch?v=J1TXNXe15fA

Yorkshire Tea -  Everything Stops for Tea -2013

https://www.youtube.com/watch?v=l83ANUS3I8E

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