CULTIVATING CONNECTION WITH LIVE EVENTS: Powered by AI. Designed for People

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore why face to face connection matters more than ever in a world flooded with generic AI driven content, and how Canadian SMEs can stay human while scaling impact.

Our guest is Ariana Reed, Director of Global Growth and Customer Experience at American Express Global Business Travel. With over 20 years in travel, hospitality, and experiential strategy, Ariana shares how technology can simplify operations while strengthening trust, connection, and measurable return on experience.

Key Highlights

1. The Face to Face Advantage: Why in person experiences build trust when digital content feels generic.
    
2. AI as the Invisible Partner: How AI improves efficiency in events without replacing human connection.
    
3. Return on Experience: How businesses can think about measuring emotional and brand impact.
    
4. Innovation Through Simplicity: How AI driven savings can be reinvested into attendee experience.
    
5. The 2026 Event Shift: The most important trend SMEs should prepare for in meetings and events.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.