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businessFeb 15, 202425:19pending

Alyson Griffin, State Farm's Head of Marketing

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About this episode

Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement.

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Alyson Griffin, State Farm's Head of Marketing

Wharton Marketing Matters

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