203. Sat Randhawa: Can You Train Your Brain? QEEG & Neurofeedback

0:00Welcome to Extend with me, Dr. Darshan Shah, a podcast dedicated to cutting-edge science, research, tools, and protocols designed to help you extend your health span. Having become one of the youngest doctors in the country at the age of 21 and trained in board certified to the Mayo Clinic, I've accumulated three decades of practice as a board certified surgeon and longevity expert. Over that time, I've discovered that a mere 20% of health knowledge yields 80% of the results when it comes to your health span. We are living in a new era where we are creating a new healthcare system, no longer focused on disease management but achieving optimal health and vitality. Join me as a interview world-renowned expert, offering you a step-by-step guide to proactively avoid disease and most importantly, extend your health span. Welcome back to Extend, a long-jeveting health podcast where we push the boundaries of human potential. I'm your host, Dr. Darshan Shah, and today we're going to be diving deep into the fascinating world of brain health, neuro-optimization, and advanced wellness technologies with my

1:02friend, Sath Randwa. He came all the way across from London to join us in LA to talk about the technology of QEEG. He's a visionary force and builder of a company called One Wellness, a cutting-edge company dedicated to bringing clinical efficacy and rigorous science to devices like hyperbaric chambers, photo-biomodulation, and quantitative electroencephalography or QEEG. He's backing his work with science from the NASA and US military organizations. Sath is how create the world's largest neuro-database containing over half a million unique readings to help democratize brain mapping and bring hospital-grade diagnostic precision directly into clinical and consumer practices. In this episode, we're going to explore the history of EEG, how electrical pathways govern our behavior and brain states, and why treating end-of-one brain rather than a generalized label is a future of personalized brain care. Let's dive right in with Sath.

2:05My good friend Sath, it's so incredibly exciting to have you here in Los Angeles. Thank you for coming all the way across the pond, as you would say, right? To come visit me? No, it's my pleasure. I want to see it privileged to be here. Thank you for having us more importantly, such a cool platform to be a part of. Thank you so much. I met you at a conference in London a couple of years ago now, and ever since then, I've just been so incredibly impressed with what you've built at your company, OneHype, with hyperbaric chambers and EEG devices, photo-biomodulation. What I've really been impressed with you is how much you dive into the science and really want to show clinical efficacy for the products you're developing. Now, honestly, firstly, thank you for the kind words. For us, our whole shrapnel is no guesswork to science. So we are a family-run company, and my journey into this was very organic. It was trying to understand what's real and what's not. And unfortunately, I've been on the wrong side of that. And our whole mission has been, how do we cut through it? How do we ask a really basic question?

3:06And if you can't give me a clear answer, then what's the issue there? How do we get that clear answer? So the skill set has always been bringing together really smart people like yourself and understanding how do we bring that knowledge and do something to the level that I would expect it. And we'll dive into it, but obviously my story into this was, I nearly lost my leg. And for me, if I was given bad advice, I would have lost it. And so the mission is slightly different, and it is the privilege to be here and to talk to you about this. Thank you. And there's so many different things that we could talk about here on wellness technologies and devices, but today we're going to focus on QEG, which is a brain monitoring and evaluation technology that is very simple to do. And I really want to dive deeply into that with you because we are launching a brain health program throughout all of our next health. And I think it's time. People are suffering more and more with diagnoses and conditions and all they're being given as a pill. And a lot of times it's too much too late as well. And so that's kind of where I'd like to focus today.

4:08And I'd love for you to tell people like, what is QEG? Yeah, fantastic. So QEG, it's, it looks at electrical pathways in your brain. So each electrical pathway equates an observed behavior, language encoding, decoding, memory encoding, decoding, focus, compulsivity, all the way down in some cases to bladder control. And so it really comes down to giving you a deep dive on your brain looks at electrical pathways. So for example, MRI always looks at the structure of your brain. It's fantastic. And we all should be able to understand that. Whilst an EEG looks at the electrical pathways similar to an EKG for your heart. Right. So being able to understand those electrical pathways is crucial to make smarter decisions about how do we optimize? How do we help? Well, how do we spot something that's not showing up, which is crucial? And we're able to do that. Yeah, no, that's a great explanation. And your analogy to the heart is perfect because other than the heart and the brain, most organs, you can evaluate them with like an MRI and maybe some blood flow analysis, right? You have the physical structure, you have blood flow, but the heart and the brain are different.

5:10There's electrical activity that's being used by these organs to initiate some sort of physiological function. The heart is a very simple, it's not simple, but it's a simple version of what's going on in the brain, the EKG been around forever. I just had one done yesterday. And you know, you can see the pattern of the EKG. You could tell you if the heart is beating correctly or if there's a schemia, which is blood loss in the heart, you could see that in the electrical activity. But the brain, I mean, the electrical activity in the brain, it is a whole other level. Trillions of fire. Trillions of neurons firing. And I think what the EKG discovered, and I want you to take us through the history of EKG is that there are patterns of how neurons fire. And that we can track by using a device that tracks those electrical activities, right? Yes. And so this device has been around for a while now. Can you take us through the history of EKG? Yes. So when we look at EKG, like I say, each part of your brain, so your full section, the history of brain that people talk about, including your cerebellum. So let's call it five. Each one of those has certain ratios between delta theta and we'll dive into what, what

6:13all these do. But what the EKG is able to do is understand similar to blood work. What is normal and what is not? So we pick up pathways in certain parts of our brain. Each one of those pathways has a different task. So if we break it down previously, what we were able to do is you have to apply gel based system. And this is one of the drawbacks that we'll get into. How long has the EKG been around though? Oh, I would say it well, slightly contentious, but let's just say to be safe, 1930 is one of the clear cases when people talking about coming up to 100 years. Yeah. So this is an old technology. No. It's the way that we started to observe those patterns effectively. Right. So 1930, a doctor called Dr. Hans was one of the pioneers in this. So he was able to look at a cohort and understand those pathways and then observe what do they actually track to? And where do we see, let's just say, not abnormalities, but not like non-divergence. So this is what we're looking at. Where do we diverge from and deregulation? Right. And they were some of the key points that we were looking at earlier, say we, but as as as a group that we were looking at in the brain. So it needs you to really looking, okay, where are we seeing slightly differences

7:17from what the norm is? And now that's really, really changed to there's no norm. And so still your phrase, we're N of one. Right. So how do we understand what N of one looks like? And we've had nearly a hundred years worth of research. Yeah. And so, you know, the way I think about it too is like, you know, the EEG is, this is not some kind of wellness technology or something like fringe now. This has been used in hospital settings for decades. And every sleep study that was done for decades was using an EEG. EEGs are used in surgery to monitor brain activity during like tumor removal, epilepsy surgery, et cetera. I mean, I mean, I've been a medicine now for 30 years, not to age myself, but I mean, I was taught about EEG in medical school. So this is a technology that's been locked up in kind of the Western care model for a very long time. And what you've done is create finally a consumer grade device, meaning we could take it out of the hospital and make it easy to use at our clinic, for example, right? Exactly. So one of the, so we were funded by NASA US military and one of our key SLAs was, okay, we understand how EEG service level agreement apologies.

8:21And so one of the key things was, okay, we know QEG works. However, the barrier to get someone to do it five, six, seven years for someone to learn how to do it. An hour or two to be able to apply it, read it. And potentially a week later, once you're getting that report, understanding, oh, there was artifact noise here. Oh, it wasn't a clean reading. So that barrier to understanding how to do it for the consumer and for the masses, it was just too high. Yeah. So for us, what we had to do is do two things. One, how do you remove that barrier to train anyone quickly, but also most importantly, keep the efficacy of what we do. And that's what we've been able to do. So we're in critical care facilities. So we're using hospitals, using the military and obviously some of these sports teams that we work with. But at the heart of it is, we don't lose the efficacy. And what we've been able to do is take it well beyond where it was before. So understanding what does good look like? Good looks like, and we touched on this from we were speaking earlier. If we try to look at blood markers, you wouldn't accept that, oh, this is what good looks like for a database and it's got 600 unique reads. That's, that's, yeah.

9:22That's implausible to me. However, when I, so my background isn't in medicine, my background is to ask questions. And so I was a trader by heart. So if one plus one equals two, great, but why are you trying to explain to one plus one? Could equals six because I'm going to extrapolate and, and do, and do a level of math that doesn't always make sense. So what we've been able to do now, we have the largest neuro database in the world, over half a million unique reads. So now we can make real precise judgments on where your brain is. But the key part is is what we're able to do with those judgments. We're not saying, okay, like Dr. Ashler, we're in a similar cohort. But trying to say, okay, Sat, I remember I'll tell you a little story how we got into this space. I remember I went to get my brain mapped and said, okay, a man of 38, no longer 38, but a man of 38 right handed. You sit in the 70th percentile of our bell cup. Okay, fantastic. Could you tell me and I asked a very simple question, how many people in that cohort? 12. How is that possible? So the mission has been, okay, we know what good looks like. We know what the brain looks like, but now we need to give a level of data that we can go and democratize health.

10:28Bring this to the masses. So when we take a reading, we're not comparing you against a small database and extrapolated. We're comparing you as a massive database, clinical grade and nonclinical grade. Yeah, no, that's, I'm so glad you're doing the science once again to validate the treatment programs and the data you're getting from the device. So what you're saying, Sat is just like blood testing, you know, we know what the norms are because we have massive populations of people that tell us for healthy individuals, this is where you should be. And for these diseases, this is where, you know, this is the disease range. And so that we know that because we've done the research on hundreds of thousands of people, but to your point, like with the EEG device, that research was only done on small numbers of people. So with the data that you have of 500,000 people, you can make much better predictions about what is normal and what is also outside of normal. 100% and also so we spoke about comorbidity, right? Understanding, okay, when and we'll dive into people talk about ADHD, people talk anxiety, people talk about a lot of like

11:30PTSD, for example, however, in different brains that shows up in different pathways. So what we work very, very strongly on, we don't treat a label, we treat a brain. And obviously this is where we really resonate with the 360 approach that you guys take. It's a little bit like looking up, I'll, I have this going on, take a static. You want to do that? Let's look at LDL, let's look at HDL. Okay, now we have a full picture of you, your N1. And that's the same thing we're able to do with the brain now. Rather than these good solid stock protocols, how do we take it to that next level? How do we use the data that we have to look at your brain in such a specific way that is similar to giving a supplement that's to your absorption rates? Imagine someone a pharmacologist could come to say, that your absorption rate is this, your inflammation is this, this blend is going to work perfectly for you. And that's what we've been able to do with the brain. I love it. Hyper-personalizing it to the end of one of each individual person. Exactly. So let's do a little bit about how the QEG works. So, you know, we have different regions of the brain.

12:30There's also different signals that have names like gamma, theta. Can you just give like a simplistic view of this? Like you're talking to someone like an eighth grader or something. Well, I'll explain it how my engine is always explained to me. So we've got different brainwaves, right? And we've got different. So if we're looking at looking at delta, slower brainwaves, this is where we want to get into and we're trying to sleep. Okay. Then you've got obviously a theta. Theta again, it's elevated levels of theta being, it's been in most cases helps drive ADHD. But theta is actually great for you because it's talking about a calmness state. Say, but if you can get into that state, you can help to focus. And then you get into alpha. Alpha is what we talk about is our flow state. Is that state where we want everything comes naturally to us? You get then then you move into beta. Beta is like, okay, I'm focusing on this work and I can really start to focus in and understand what's going on. Then you got gamma, which is that your recalement. However, when it comes to your brain, you've got your prefrontal cortex,

13:31you've got your occipital load, temporal lobe, cerebellum. It really comes down to balances. So each one of those ratios that we're talking about, talking about delta, gamma, a beta in each part of your brain, we're looking at different ratios. And then we're looking for dysregulation. So say, for example, prefrontal cortex, that's the CEO of your brain, elevated levels of gamma there or elevate levels of theta there could potentially be connected to ADHD. But the, but the key is it's not always the same. ADHD will show up in different ways and different people. And one of my biggest frustrations is, and I've been a victim of this, which what you drove us to dive into this, you, you were a headband, one channel headband, saying, okay, focus, we're going to improve your focus. But then analogy that I use and it helps me understand is a little bit like Dr. I come to you and say, I'm struggling to lift in the gym, which, as you can tell for me, I do struggle to lift in the gym. But, and you say, we're going to the gym and get stronger, but I haven't told you, I spent nine hours in the gym. And that's a little bit like what our brain is.

14:32People are taking tablets, people are putting bands on their heads, trying to improve your focus, trying to reduce your theta because I think it all that's giving me ADHD is taking me to the wrong brain state, but it's not always the case. It could be, okay, I've got elevated levels of gamma. My brain waves are whirling, rather than theta, which is a little bit more, elevate levels of theta is brain folk. So both of these will impact my ability to tune in and focus, but in two very different ways. Yes, most of science says, okay, theta, elevate levels of theta, brain fog will impact your ability to focus. However, I'll take myself and of one like you say, I live in this elevated gamma state, jet lag, two young kids, constant stress, running your business, understanding what does good look like. It's not so much brain fog that's impacted me is hypertension, hyper focus. I need to drag myself out of that state. But what I was doing and what I was getting told to do was to treat it in a way that, okay, you can't focus because you're not getting into an alpha state or a beta state

15:32because you're in this data state. That wasn't right for me. And that's where to go off piece a little bit, but that's what we need to understand. You have these sections and you have these flow states, but how do we know which one you're in? Right. And that's the crucial part. Then coming back to the brain, for example, just to break it down, CEO of your brain prefrontal cortex helps with executive function helps with planning. Then you got your of sypertool, we're talking about key vision, focus, temporal, we're talking about memory. And then obviously you'll talk about facial role, low apologies, we're talking about attention. All these need to be working together because this state switching, right. And this is where we can dive into it, but understanding these simple parts, this part of my brain helps you make decisions. This part of my brain is my vision, my cerebellum, we're talking about, it's my balance. Okay, temporal load is talking about memory. But one of my key things that we're trying to understand for people is my ability to encode a memory is very different to my ability to decode them.

16:36It's not the same thing that comes down to ratios, balance, what's your state? And just telling someone, I was one of the guys from brain code, I really liked the analogy when they were on this podcast. It's a little bit like telling someone, learn Spanish, but that doesn't make sense. But I always got told be present. But what does present mean for me compared to you on the surface? It might look like I'm not in the room. My kids running around, I'm thinking about something else, but it's a little bit like shouting at me and the gym saying be stronger. But we have different elements, different ratios to our brain. And we need to understand for me and I'll, I'll speak for myself. I live in such an elevated level of gamma. It actually impacts my ability to get into flow state. So I'll use high-fiberic oxygen chambers, multi-light beds, I'll use PBM helmets. And one of the key things is understanding my state. So then I can use those crutches to understand how do I get out of that? How do I switch from one state to the other? But we're flying blind. And we never fly blind on anything. Right.

17:37Exactly. And so, you know, there's also this question of left versus right handedness, two that comes up a lot with left hemisphere dominant, right hemisphere dominant people. How does that factor into evaluating your brain with the EEG and kind of what we're looking at when we see some of these waves? No, I love it. So if we break it down the brain that we don't always talk enough about is activity versus connectivity. Okay. So if we're talking about activity, it's a little bit like I'll take my body as an algae again. Okay. Activity is my ability for my left arm on my right arm to do a talk. Let's talk about legs. It's my ability for my left leg and my right leg to be strong. Connectivity. If they don't work working in sync, I'm not going to be able to walk properly or having a really, really strong left leg is might be good. But if my right leg is weak, it's not good. So we're talking about your left hemisphere. So we're talking about more planning structured tasks. We're talking about your right hand side. We're talking about emotional regulation, the right hemisphere, but it's all about balance. But balance doesn't mean 50, 50 is ratios. So when we talk about activity versus connectivity, having these certain parts of your brain,

18:41that lights up fantastic. But is a certain part of your brain lighting up more? So imagine you're looking at LA, apart from the traffic. But if you're looking at LA from above, certain regions are all lit up, but which regions aren't lit up? How is that impacting you? So we're not looking to change. You're looking to optimize and helping you switch state. Right. And that's the crucial part. Yeah. And so I think, you know, one of the biggest tools in being able to switch state for a person is to understand what state you're in. And what does it feel like to be in your brain when you're in that state? And that's where this whole concept was neurofeedback comes into place, right? So the QEG is very good at evaluating your brain waves. But then as you change your brain waves and you can see the brain waves changing based on how you're implementing certain thought patterns, etc. Getting that feedback tells you, oh, this is what it's like to be in the flow state. For example, is that kind of how neurofeedback works? 100%. So I'm always a cynic in this space.

19:41So even though I'm in this space, I see myself as an outsider. I'm a cynic to a lot of this stuff. But what helped me, I remember when I had my brain mapped and it showed, OK, I'd be as an attention task, really simple task is available in a load of platforms, not just stars. It'll be, OK, every time you see the square, press X on the controller. Nice and easy. Give you the square, press X. Fantastic. Nice and slow and other X. Then we start to star view the X. For an attrangle, OK, star view the squares show a triangle. And then as you started to starve, my brain went to an incredibly high level, hyper focus for about three seconds, then it crashed. And then I was compensated with impulsivity and reactions. And that's what happens. So we're able to look at that. We're able to understand that. And my biggest thing would be, and I see it in meetings, if a meeting is drifting, I might say, hey, guys, we're going to do X, Y, Z. Let's move on. But that isn't always a process led decision. So people, whether you're running your business, running your household to understand, OK, this is where my brain goes when I've starved a stimulus.

20:42I always just presume my brain was, OK, I'm doing a process led decision here. But that's down to luck. So the team laughs now, so I'll be there, La Lime back and I'll touch my chin. Because I'm trying to reaffirm to myself, that am I in that state where impulsivity is taking over? Or am I in the state where I'm processed led, but you're only able to do that by understanding how do I get into that state? And this way neuroplacicity comes into it. So with neurofeedback, what we're able to do, we're able to retrain your brain. Literally, your brain is malleable. It's a muscle, it's great, but we're able to rewire your brain. And we're able to do that specifically for you. So say, for example, and I'll speak very openly right now with the amount of travel I'm doing, with the merger that we've just gone through. My stress levels are through the roof, right. And that shows up on my brain, jet lag, etc. So when I go into doing neurofeedback, one of the crucial things and we're diving to what makes this system slightly different, but one of the crucial things that we've looked at is,

21:42how do we take you from that stress state to bring you back to a flow state? And so we do something called neurofeedback. Neurofeedback is very, very simple. It's, it's operant. So it's a little bit like a reward system. So we talk anything when I was a child, he used to tell us about Pablo Stock, right? Ring the bell, the dog starts to salivate. I don't know if, if you don't know, that story looking up, feels it was like class 101, we were taught as kids. But operant neurofeedback is giving you that feedback that you're looking for when you go to a certain task. So I'll speak really openly. Right now my brainwave shows I live in elevated levels of hypertension, hyperfocus. I've got two young kids. We're growing a business consisting of traveling. How do we make sure that I have the right protocol to help? So one of the things that we'll do and I'll get brain mapped when I go back home at the end of this week, I'll be looking at, okay, most of the time with me is the fact that there's fatigue, lack of sleep, and also in elevated levels of tension. So we're trying to bring myself into those more calmer brainwaves. And one way we do that, for example, my brain,

22:44you being calm is definitely different to me being calm, because diving into other had a heavy concussion on my right hand side when I was younger. So my brain map shows up something slightly different. So my neurofeedback has to be hyper personalized. And that's what we're able to do with this device. We're able to hyperpursue, not just stock, not just go into the gym, do squats. Imagine if you had an injury, would show you the physiotherapist would show you how to do that squat correctly. And unfortunately, I'm made of screws and plates after all the surgeries I've had. But me doing a deadlift, it's very different to you. And I use these analogies because we want people to understand we can get so hyper personalized. So when I go back and do my specific protocol, I'll be watching Netflix. And I know it's not a case of me helping to get me more focused. It's actually a case of me pulling me out of that hypertension, bringing me into more of those theta weights, bringing me more away from gamma, beta and alpha, to help turn my brain into a state we can more relax and recover. So I'll be watching Netflix or other who lose big out here, I think.

23:47But I'll be watching that. And if I step outside of that state, it will blur the sound of crackle. But the key point is that's specific to my brain. Because if I was on a stock protocol, I might say, a calmness protocol looks like this. And when we will get into it, but it might say, I'm in elevated levels of gamma. I need to stop that for that. However, if someone's telling me that you're showing ADHD-like symptoms, we need to reduce your theta. I'm on the one protocol. But on the surface, I look like that's what's going on. And that's what neurofeedback is able to do is to dive in and give you that protocol specific to your brain. And so what you just described there is how you actually get the brain training. So you're actually sitting there with a device on your head. You're watching like a movie, like a show, whatever on Netflix. And then the feedback happens with the screen actually blurring. So you can't really see what you're trying. You can't really see the show. And it tells you that you're not in the right brainwave pattern. Exactly. And then that once you're in the right brainwave pattern, everything comes back into focus.

24:49So then you can make it. You can have some feeling about what it feels like to be in that correct pattern. 100%. So I know for me, again, it's a physical trigger. My physical trigger is sit back, class my hands, occasionally touch my chin. But that's triggering myself away from more of an active body movement. Oh, okay. So even physically, you can change your mind. I'm using these as tenant polls. Using these as tenant polls, breathwork is incredible. Like even I'll be honest, it's a privilege to be sitting opposite you. And I had a level of nerves. So I come into a level of effort previously. And then I know your colleague probably looked to me slightly odd. What's he doing? But again, these are tenant polls to remove you from certain brainways and shift state shift. Right. And but I'm aware of where my brain needs to go now. Yeah. Rather than thinking, okay, this is me pumped. This is me ready. No, that's actually nerves. And that might not equate to a right decision. Right. Right. And so you know, I think a lot of people that get stage fright or maybe they're going to a job interview, it helps to do brain training prior to that because then you learn how to regulate your thoughts

25:53and you get to actual feedback from the device showing you how to do that more effectively. So you can jump in and out of this, even without the device in your head. Exactly. Practice. 100%. You're rewiring your brain's reaction to certain stimulus. rewiring that. So you understand you stay calm in certain scenarios. You're able to trigger more active thoughts. So when we're getting into say gamma, fight or flight, you can't live in fight or flight, but you need to be able to get there for it's required. And again, you want to get to a state of state, but you can't always live in that state. But being able to state shift often what happens to our brain, we're unable to shift. And we've been part of big projects with the like of Nike and Silicon Valley using our device to show you how do we light up your brain? How do we understand where your brain goes? And we're all living in a state of constant, I mean, hits. But that there's studies to show how do I keep you in that state? Yeah. And then you'll know better than me on that dog. Staying in elevated levels of that state is not healthy for you. How do we stay shift? Right.

26:53And knowing your brain is crucial, just like knowing your absorption rates, your nutritional. So I have an analogy, but I'm okay. I'm able to. Okay. I find out what my allergy is. If I know what my blood type is, et cetera. If I know what blood test told me, I can make smarter decisions. And it's the same with your brain. Right. Absolutely. Like finally we have the ability to get actual markers on the brain and then affect those markers and see how we're doing over time. So I'm 52 right now, but I'm still pushing all of my limits. I'm running long distances. I travel across many time zones to support my work. And I just want to live my life to the fullest. Staying active as I age isn't just about willpower. It's about supporting my mitochondria, the powerhouses of myself with the energy that they need to recharge my muscles and recharge my brain. My top here is a supplement that I take. It's back by solid research showing that it can boost cellular energy, increase muscle strength and support overall healthy aging.

27:55Personally, I take my top here every single day. It's helped me continue my active lifestyle, whether it's a high intensity workout or keeping up with my kids. So if you are looking to support your body and want to feel younger from the inside out, my friends at Timeline are offering you a 10% discount on your first order. Go to timeline.com slash Dr. Shaw to get started. That's timeline.com forward slash DR SHH. Your future self will thank you. These brain training sessions, how long do they normally last around 20 minutes? Okay. 20 minutes and the same with your brain, for example, it fatigues. So you don't want to overdo it. Right. So we work a lot of elite athletes and our biggest thing is pulling the handbrake up on those guys. Guys, calm it down. Your brain is just another muscle. We need to do three times a week, three times a week, 20 minutes. And you could like, obviously with you guys going to be doing it in itself, and you could do it at home. But the key point is having that hyper personalized way of doing it. Right. Right. No, I think there's such a great tool.

28:56And you know, going back to something that you said earlier around 80 HD, right? I mean, we can see this now with this device. We can see that 80 HD is real and where it's coming from because there's different types of ADHD coming from different parts of your brain, right? And rather than just putting yourself in a bucket of ADHD, which also, you know, a lot of people get put in that bucket and get put on medications. I don't really have ADHD. Exactly. Right. So it almost seems like if I were to get that diagnosis, instead of going straight to the medication, which has potential long-term consequences, to get a EEG and make brain training part of the diagnostics, but also part of the solution. 100%. And we need to be really clear that the barrier to using EEG, like we said, we in around for a hundred years, it wasn't the fact that it wasn't effective. It's just very, very difficult to scale. Right. So for us, we don't, we don't run clinics. Well, we, what we do is try and bring these products to incredibly smart people like yourselves who can go and make changes to democratize health.

29:56Right. And that's where an EEG kicks into it. So us, our whole philosophy, so we can do it in hospitals. We can do it for everyone. But if we're looking at saving lives, changing lives here, we should be able to do it for everyone. So with the EEG, the markers are there to make smarter decisions. And why wouldn't you do that for your brain? Because obviously scalability was an issue, training was an issue. But now removing those hurdles to access, it can change billions of lives. Yeah. And you know, ADHD being one example of this, like you don't want to be on those medications forever. So it's okay temporarily to be on them, but then let's put into place a program to help your brain recover so you can create the attention that you need. And it might not work for everybody, but you should at least give it a chance. Otherwise, you basically subscribe to a lifetime of being on medications. 100%. It's a little bit like I've heard you talk in the past about statins. Yeah. Very similar. It's the same thing. But what makes it scarier is, okay, we don't accept that in our functional

30:58or your functional medicine space. I like, we don't accept that, but yet for the brain we do. And I find, I find that crazy pardon the pun, but you can't do that. Especially when we come down to it, ADHD is not always diagnosed correctly either. So we're treating the wrong part of the brain. So let's move away. Okay, let's accept, which is in the case, 100% of ADHD diagnosis is correct. Okay. You're laughed out of this everything, right? But let's not debate in the grade. Let's just keep it black and white. Okay, 100% of people come to you do have ADHD. Okay. But not 100% of them have it in the same manifestation of electrical pathways. Right. Exactly. There's different ways ADHD manifests in your brain, different ways of creating it in different electrical pathway activities, then get bucketed into ADHD. There's probably like many subtypes. If you look at the brain waves, exactly. Comorbidity. We're talking about, save someone's got ADHD, but they also suffer from anxiety. That pattern is going to be very different.

31:59Right. If someone's got, so we work heavily in the military, if someone's got PTSD and they suffer from depression or anxiety or ADHD, there's a whole different structure to electrical pathways. It's the same as when you're talking about in your body, you have to treat maybe one or two other things to get to this benchmark to allow you to treat the third thing. And that's where understanding that and acting correctly is where brain mapping is crucial. And then you're a feedback, one of the elements, I know a lot of that got us other stuff you guys do in terms of hyperbaric oxygen chambers, NAD, IVs, but you make them hyper personalized to what's going on in that person's brain because we wouldn't walk into a clinic like Nexol, and accept someone just looks at me and it's okay, take some subjective slash objective, depending on how they say, um, opinions and then just hits me with a load of supplements and medication. Right. Look at me, we only see real data, real measurement. But we're accepting that for the brain and that's not right. And if we just bring it back to an issue, I said, we're accepting, okay,

33:00everyone you've said's got ADHD has it, but you can't treat them in the same way. And you, we don't accept that for the body. Let's not accept that for the mind. We just can't. I love that. You know, when I think about, we'll just stand at the age for one more minute here. You know, brain training, the neural feedback piece of this is part of a solution that most people don't have access to, right? And so we can give people that access through your device and various animal devices. But then there's also other things that really help and you're telling me about some research that you guys have done using the neural feedback machine or the QEG device and found that other treatments do work. That it's incredible. It's incredible. So we always get approached by companies. So two of the other things that we build are high-fragcoxygenbers and red light beds. Right. That because I like them, I use them and they help me in my personal recovery. And I thought, okay, these are two things I understand I could do very well. But there's so many other modalities and we always get approached by companies that we work with. Can you show us what happens to your brain? And so again, we've done really cool case studies and obviously we will with you.

34:04Let's take cryo, for example. Someone can become again such an elevated levels of hypertension, elevated levels of gamma. And they'll jump in the cryo and then straight after three minutes later, we take a brain mapping, alpha waves. We're in a flow state. We've changed your brain state. And again, we're talking about breath for it. We're talking about cold plunge, but this is taking it to a whole new level. So if we talk about there's anxiety, for example, it is something that everyone has some level of it, but we talk about photobime modulation. Different schools are thought between, I won't get into too much. We talk about nanometers, different nanometers, penetrate different parts of your body at different rates. Conventional wisdom was eight, ten nanometers penetrates your skull, brain tissue to help elevate your blood. Blood flow to certain parts of your brain, ATP reactions, and then use different frequencies, potentially pulse rates to trigger different reactions. Recent without going too far of peace, but recent studies, potentially thinking maybe ten, seven years better. But regardless by using this photobime modulation on your brain,

35:05we're able to help train your brain, sorry, we have to help change brain state. Parts of your brain that weren't lighting up, let's just use a really simple analogy, weren't lighting up, weren't getting enough ATP reaction. We're literally helping people. And I say we, I don't mean we, we don't build a brain, PBM helmets, but we've got a really good partner who does. And we've seen what that does. We've seen the efficacy of someone wearing that for ten minutes, different frequencies throughout the day, what it triggers to your brain, how we're able to take you from, and I travel with mine. So jet lags always in issue for me, but I'll go on a sleep protocol. And that was that was shit state shift. Wow. And it can actually, and then if you dive deeper into it, depending if it's in clinical hands, you can look at anxiety, PTSD, but there's so much you can do with these modalities. So coming back to, I know you guys are big proponents of HBOT. Again, showing where your brain state goes for HBOT, one of the things that I really like everyone's, or in or a weeper, etc.

36:05You're able to see your cortisol levels just go into the basement after 15 minutes, which is incredible. Similar thing happens to your brain, similar thing happens to your brain. And then like I like to, I like to describe when I come out of a HBOT, it's, puts me into an alpha state because I feel like I'm floating, but I can zone in. It's, it feels like an oxymoron. I'm not dazed because without going off on what good HBOT looks like, a bad HBOT looks like, I'm not dazed. I'm focused. And this is a state we should be living in. In that alpha state, with the ability to state shift up to high beta, or gamma, if it's phytoplight or shift down to delta when it's time to sleep or theta. But that's what the interventions that you guys do. It's not guesswork. It's literally science. Yeah. And we're able to show how it works. Able to say, okay, I come to see you, doc, and you say, sad. Okay, we're seeing this in your brain. I'm going to put you through this sleep protocol with this supplementation. And we're going to measure you again in three weeks or a month. Okay, now we're going to move you to HBOT.

37:07You're going to move you to this protocol, but it's based on tangible data. Right. For my brain, hyper personalized tangible data. Yeah. I love that. You know, I think I'm to your point, you know, a lot of these programs that you're talking about, whether it be for sleep or ADHD or anxiety, a lot of people think like, it's just really working. But now we have the end of one data using the QEG that we can use before and after to show that it works, right? Yep. And for some people, it might not work. But if it works for you, you want to know because then you want to double down on it, right? So PBM helmets for the audience, those are photo, bio modulation helmets. And these are red lights, basically different wavelengths that you wear in a helmet. And a lot of people like looking at those, like, do those really do anything? Well, if you have an EEG before and after wearing one that shows on you, it does change your brain state. It probably is doing something, right? And because the electrical activity in your brain is changing. And we're able to show you that real time shifts, real time shifts. So for us, it's the case of if we can show something works fantastic,

38:09even if we don't have a horse in that race, right? We do a lot of case studies with other products and to show them they make tangible changes because then we're just giving you more data to help. Right. It's crucial. Right. So like, for example, with photo, bio modulation and wearing this helmet, have you also studied, are those results long lasting? Like, do these results go beyond just at initial one treatment? And if you do them on a daily, do where the helmet, like on a daily basis, does that lead to long lasting changes, even when you're not wearing the helmet? Yeah, it can make cellular change, which is crucial. And PBM, regardless of the form, be it helmets or light beds or panels done in the right way, which is always crucial as having a conversation with someone yesterday, we're privileged to be in this industry. However, we also need to call out what good looks like. And good looks like how when I leave you voice notes after listening to your podcasts on my Monday walk, but good looks like the simplicity of the explanation. So if we talk about PBM, we talk about irradiance, we talk about nanometers,

39:10and then potentially frequency, because this isn't guesswork. This is based in studies. So we can directly correlate, okay, this should do this. Now, let's go show you that it worked. H for in the same way, NAD, certain drips, et cetera. But it really comes down to calling out for, I see myself as a consumer, for the consumer, we don't want to bamboozle you with science. We want to explain to you very simply why you should do this. If I can make a elevate levels of ATP reactions in your brain, your brain will start to function better. It's as simple as that. Yes. Absolutely. And then the smarter science and the papers, I will step out a shot unless for you, doctor. But we have to explain this to people. This is real science. It's not our whole vision as a company has always been, I can do it in hospitals, I can do it in the military. We're bringing this to the masses. Right. I'm not trying to hide in the corners and push this and push that. We're a family run company. It's never our mission.

40:10If I did, like my dad would be on me. Wait, I'm a traditional Punjabi boy. And if you try and do something, that's not right. My dad will definitely be on my back. But joke society, the science is there. Our job in this industry should be to simplify it, to explain to people why they need it. Yeah. And that's what I think is really important here too. Like a lot of things you're talking about, like the brain waves and the different nanometers of light, it's very complex. And like even for myself, like I sometimes get lost in the depth of the science, right? Because it is very much like you can make nanometer adjustments in one therapeutic modality and see some change in brain waves and then correlating that data. It's a lot of work to do this, right? And I'm just wondering, you know, thank goodness you've made it simple. But is there a world where AI further individualizes the data and the treatment modalities to be even more in sync to someone's individual biology? Yes. I'm smiling because I don't know how much I can talk about this.

41:11So for us, we're working on an agentech AI model, which goes well beyond the brain. Oh, it's looking at, so if you look at our database, the billions into trillions of markers that we've got, we work with VO2 max testing, we work with blood testing, we work with multiple supplementation companies. And what we're able to do with our agentech AI is to draw parallels, to draw correlations and to provide that information to you. But then you put that against studies to show, okay, is that causation correlation was just real? And so one of the things that obviously we'll be coming working with you guys and you're challenging us to be better is, okay, that's great. But now I need to know, okay, what does this bring up mean for the next health system? What does this mean? And that's what agentech AI is doing. So we're already doing it for for certain bodies, but now we're going to bring that to the masses. And for me, this is my life's mission.

42:16There I go. I'll get emotional, but the right advice can change so many lives. And I remember so without going off, I remember I, I knew about you well before we met. And again, when you talk about your 365 day changes, it's incredible advice. And the right advice can change lives. And what we're able to do is to take all this smart data led ethical information, bring it together, draw the correct parallels and then give you a protocol that will work for your client. Right. And which is then is up to you, Dr. Tercase Sat. And like you guys are already doing, this needs to be like that, right? Because you're innovators, but working with you guys and using agentech AI is massive, not to replace, but to supplement. Yeah. Which is we're in this ethical dilemma without taking the podcast in a different direction. But we're in an ethical dilemma and we have to stand up to that where it's supplementing the experts like yourself, not replacing the experts. And it's a really exciting mission.

43:16It's a, obviously, impassioned about H. White saved my leg. And but this brain, this brain stage that we're at as a world that we're constantly living in anxiety. We're constantly misdiagnosed, sold to. We, we have a job to help people change their lives by giving them the right information and giving them the right pathways. Yeah. Absolutely. You know, I think the brain is in a really tough spot right now for us as a civilization. We are now slaves to our devices, which are constantly distracting, constantly stressing and never allowing our brains to turn off. And you know, if we keep going in this direction as humanity, all of our brain waves are going to be very similar in about a hundred years. And they're going to be completely disordered, messes of anxiety and depression and just, you know, no one's going to have any even understanding of how to get to a flow state anymore, right? People don't understand like this is something that's passed on generation to generation

44:19through methylation of our genes, right? This is, this can compound over time the way we're living right now. And so tools like what you're bringing to us. And you know, I always looked at Next Health as like a, basically like we're not creating all these technologies. We're giving people regular people access to them, right? And so people need to have access right now to number one, have the realization. Number two, you know, have a program to put in a place and turn this tied around. Yeah. And I'll I see and you can still this one doc. I see in itself as a gatekeepers of excellence. And I'm not just saying that because I'm sitting opposite you. I'm saying that because we spoke off camera this far easier ways to make money in this world. But this is a mission led company, right? And what we're able to do is change lives and coming back to your point. And I guarantee this, if we compared what a normal brain look like, I hate that phrase, but for this it will help what a normal brain look like 25 years ago, compared to

45:20what a normal brain looks like now. It's totally different. And you have the data to show this. Yes. Ratios and then it's ratios. Is your brain hasn't like, you don't have a different type of brain. No. You have different like when we came back to activity and connectivity is different ratios now. It comes down to, okay, like I was talking about and I'll always be very open about my brain, living in an elevated level of fight or flight isn't healthy. But too many of us live in that state and trying to shift is impossible. We're finding it so hard and that an unfortunate we live in a world that's commercialized in a way that keeping us in this constant dopamine hit in this short cycle of attention is going to benefit a lot of people, but it's not going to benefit civilization. Right. Right. But you don't know you're in that state until someone's able to tell you. Yeah. Exactly. Hi, Dr. Shah here. I want to take a minute to talk to you about cellular health. So in my clinics, I've actually seen 30 year old people with cells that look like they're

46:24pushing retirement and I've also seen 60 year olds with cells that look like they're 40 years old. So what's the difference? It's really about how fast their telomeres are breaking down. Your cells you see are like phones and they have limited cell phone battery. Poor sleep, stress, process foods, all of these things can drain that battery way faster than it should. So this is the reason why it partnered with IMA. IMA powers that cellular battery. It's not just another multivitamin. It's a comprehensive 92 ingredient formula designed specifically for cellular health and longevity. I'm talking 900 milligrams of vitamin C. That's like 20 oranges worth DNA protection. The clinical dose of coq 10 that you need to power your cellular engine. You also get zinc, selenium, vitamin E, alpha-lipoc acid, all of these works energetically for cellular repair and protecting your telomeres. So instead of taking a handful of pills every day and all these supplements, IMA actually gives you everything that you need in one scientifically formulated system.

47:28And this isn't just a theory anymore. IMA had partnered with Oxford University, the International Space Station, San Francisco Research Institute, and they've done studies and they've gotten this NSF certified to truly power your health. Most people are aging twice as fast as they should, unfortunately. You don't have to be one of them. Try IMA. I actually have a discount secured for you if you go to Dr. Shaw. .com slash IMA or go to IMA health.com slash discount slash Dr. Shaw. And you can get 20% off with my discount code Dr. Shaw. You can also find the link below. You know, I'd love to just kind of go through a few things that we see quite frequently here at NETS. And see kind of how we can tie QEG into this and also kind of what kind of protocol you see coming into place using modalities that people have not thought of specifically like, you know, the obvious cure sometimes. Sorry, though, the obvious treatment, not cure for most people is to go see

48:29psychologists or psychiatrists and go through some sort of therapy and then also get put on some kind of pill specifically for less, less honing on depression. Okay. How does this change the game? How does this new kind of thoughts around using neurofeedback brain mapping and some of the other modalities have available? How how would that journey look now with the tools we have available? So one of the things about neurofeedback is if you're so psychiatry, psychology, CBT, fantastic. Yes. We need those that yes, 100% and I'm fully here. I'm part of the medical model. So without living off more fiend phrases and like, tramadol, I wouldn't have been able to walk. Because of my leg and I, I profess that because I'm fully understand the place for where medications required. However, when we're looking at the brain, we are changing the wiring of your brain forever. So they say, oh, you never forget how to ride a bike, but why it is because when someone has a stroke,

49:29they have to rewire their brain, right? And we're wiring your brain to change it. And that's the same when we're talking about anxiety. We're talking about depression. We're able to wire your brain, but the key part is your end of one. And like this is a phrase that I'm loving to hear more comorbidity is if you're showing multiple things in your brain, it's not you can't just diagnose a condition, eat a diagnose and treat a brain. See, you've got multiple things going on and you've got multiple barriers to getting to what good looks like. And where neurofeedback comes into it massively is, okay, I've mapped your brain. I understand. So one of my biggest frustrations when I understand commercialization is crucial in this world. And I did it for about two years. I was wearing a band, which literally was one channel to help me focus. It may be worse. And I couldn't understand why because it wasn't working the right part of my brain. It literally we were talking about my ratios were off, but not in my prefrontal cortex.

50:31My connectivity was off. And so by being able to help with neurofeedback, by being able to help with these other interventions that you guys do, it's crucial because we're not masking it with a pill. We are literally changing how you're wired in a similar way when we talk about DNA and genome and and everything like that. We're talking, okay, how do we what is set forever and what isn't? And we need to know your brain isn't set forever like that. So if we take the most extreme case that I could like we've been a part of is stroke recovery, helping people walk again, helping people speak again. And there's like my business partner were there yesterday and we work heavy and in skilled nursing homes with Alzheimer's and dementia, helping people remember their children's name. We haven't cured anything. But what we've been able to do is show you that decoding of a memory, improving that decoding of a memory, that sounds impossible, but that's not just us, that's the science is able to do that.

51:36Yeah, sorry, Doc, is that on that is something that's close to my heart because in the family we've had that right. So being able to bring that to the masses and show them, it's not easy, but it's there. And so yeah, and I've gone off on a tangent apologies, but with neurofeedback with these other interventions you do, you can make smarter decisions, right, that lasts for it. Right. And which is crucial. It's not a subscription model. It's okay, let's find you a different benchmark. Fine. What do you want to do now? Yeah. Okay. Which direction do you want to go in? We can train your brain and I don't know if we have time, but one of the things we're doing is sports is that. And so. Yeah, so this is like on the performance side of things like obviously athletes, you know, they need to be hyper focused, they need to be in flow state. And sometimes they want to change things like you were telling me other hand in this, right? Yeah. Brain training even walks for that. Yeah. And this is what's really cool about the space that I'm a massive sports geek. Yeah.

52:37Massive sports geek. So we've got the privilege of working with some of the biggest names in the world. And again, just like how you guys challenge us to be better, they challenge us to be better. So right now, and so we worked with the MLB team and I can't say too much, but one of their biggest things was for a specific hitter. And apologies, my English phrases might be wrong compared to, but for a specific hitter, they wanted to pull to the left. He just couldn't do it. Couldn't do it. And when he was in that game, take couldn't pull to the left. All right. So we got called in. How do we, how do we help? First thing we did was we brain mapped him in a calm, relaxed environment. Okay. This is what your brain looks like when you're doing that. And then we knew, okay, this is your hitting arc normally. Map to men is hitting. Okay. This is where your brain goes when you're hitting. Now pulled to the left, certain numbers of brain just like firing off. Okay. So now we understand is the anxiety is that what we've got, let's talk sports terms is that performance anxiety in England or in Europe, we call it white line fever. You step over that white line.

53:37Suddenly you can't exhibit your skills and come about to a point I made. It's not that you don't have that skill. You need to decode that skill to be able to do it, but how do I control my brain in that scenario? So what we were able to do was take it this part of your brain lights up when you're doing this action. Practice action. Okay. Practice action. Now let's go put you in that state again. Okay. Let's still start to light up a slightly less. You're leaning into this part of your brain, which is more, okay, controlled movements, more SMR. Training your SMR, your sensory motorism is one of the key things that's done in elderly patient Alzheimer's, trying to avoid fall risk. Coordination. Right. And again, we do this in hospitals. And so now we're able to do that with athletes with everyone really. And one of the coolest things we saw, we started training as SMR, started training, okay, looking at anxiety responses. And I wasn't a big baseball firm and now I'm a geek for it. He can pull to the left. And now what we've been commissioned to do is make ambidextrous footballers. Like my dream is always being, I won't name names because obviously, like, but we've got some footballers that are so one footed.

54:44But they're incredible. Yeah. And we're working on something now. We do a specific end of one, like you say, protocol. We map their brain. Great. Put them on SMR training protocol. So sensory motorism is specific protocol for that part of your brain. That's helping you with coordination, motor movement, hand-eye coordination within 90 minutes. What we're seeing now, you do that for 20 minutes and you go train within 90 minutes, simple skills, weaker foot, weaker foot, touch, turn, shoot. The improvement in coordination. And we do this in conjunction with other experts looking okay by mechanics, looking at accuracy. The improvement in coordination is incredible. And what we're doing is rewiring your brain. If we can train someone to walk again, well, then obviously we can help. We can help someone be slightly better at a sport. Yes. Yeah. Yeah. And it's, it's, it's a privilege like we, the sports side, we're probably in the whole new podcast. We talk about sports. But how do we get someone to be? Clutch. Yeah. And we always ask, right?

55:46That moment I always come back to the 2024 Olympics. So 24, I think it was like Steph Curry in the finals. He's got LeBron and Katie over there to the, to the goats of all. Yeah. I won't get into that. But instead he shot over two players. Yeah. Because his mindset, he's in that clutch. Yeah. It's not about bravery. Everyone's brave. But it's like, how do you exhibit your skill set in that moment? Right. And we can all do that in everyday life. Yeah. Coming back to my point from earlier, be present, shouting at me to be present doesn't help me be present. But helping me understand what's happening to my brain. That helps me be present. Yeah. Are there studies using QEG and the use of like the medicinal use of certain psychedelics like psilocybin or, you know, I look at ketamine for depression, et cetera. Yeah. So they're still in the infancy. Yeah. There are a lot of studies. And right now we're working closely with a group looking at that. Amazing. If you're looking at that in the next stage, well, we're looking to do hopefully understand what ketamine takes your brain.

56:46Okay. How do we replicate that with your feedback? Right. How do we replicate that through neurofeedback? Because this is the parts of the pathways that change. We're also using neurofeedback during a state of increased neuroplasticity with psilocybin or ketamine, right? Or 100%. Right. I mean, you're inducing neuroplasticity and reforming brain wave patterns and or brain electrical patterns, right? And when you're the most neuroplastic is when that's going to really take hold. So it could be very interesting to do studies around, you know, brain training while in a state of increased neuroplasticity using a psychedelic. I think you've been looking at my note stock. It's it's it's an extra on tip. So we've done. Definitely an extra on tier, right? We've done case studies in H. What has been crazy to see? Okay, it's incredible where someone's brain goes with elevated loves auction and pressure and doing your feedback. The pathways that open up are stunning. It's done. So this is part of the reason that we we are commissioned to do this in the in that space.

57:48So during brain training in neurofeedback while in the hyperburet oxygen chamber, could also have a similar effect because there's an increased rate of neuroplasticity in that chamber as well. Exactly. Exactly. And then we also come down to with naturally bringing down your stress levels. Right. So it opens up pathways that potentially wouldn't enable to be opened up. By just doing neurofeedback alone. So cool. Yeah. In this comes back to you, you've probably heard it and I think I've heard you ride against it. Everyone's stacking. Yeah. Everyone's stacking. But we don't need to stack. We should program. Program the right elements. Once you program the right elements, anything's possible. Stacking is just part of my French. But it's just you're just throwing stuff at stuff and right. Yeah, it might work in isolation, but we're end of one. So let's program. And obviously, I'm not being an advert for next health, but this is what you guys do. Yeah, we got program. Yeah, we we unstack a lot of people, you know, because we were doing too many things with no real feedback or biomarkers to show that anything is working. And so we actually unstack people by showing them like, that's not working. Stop doing that.

58:48Instead, let's find something that works. One thing at a time for your end of one, where can we actually show using numbers? And now we have the QEG available for another set of biomarkers that what is really working and the best use of your time and money. Exactly. One of the coolest things is with QEG. So we're talking about tremors, for example, because we obviously work heavily in the clinical space, the physical manifestation of a tremor. Your brain's been fighting that for 10, 15, 20 years, potentially. And we're a small part of that diagnostic, right? So you obviously need MRIs, then everything like that. But we're able to look at your beta ratios, your beta, theta, your beta and alpha and your gamma ratios to understand, okay, what is happening here? Something has changed you over time. But by the time there's that physical manifestation, your brain's been fighting for a while. So we're able to get ahead of that curve. We're able to understand that ratio. And this is, this is really truly life changing. And we might once, if we train your SMA, we train your beta, you're able to help

59:52retain a lot of the function that you start to lose. We can't cure it through neurofeedback. We're able to help retain function that potentially will be lost later down the road. Right. And this is enough ingot it, right? Yeah. There's another technology that we brought into next health called trans cranial magnetic stimulation. Is there a world where a certain diagnosis or even just pattern on QEG can use trans cranial magnetic simulation and then see an improvement afterwards? 100%. 100% and that's not even, it's not even a job. It's a clear linear correlation between what that. And obviously, I don't want to dive too much into everyone's brain is different, but you can make significant changes. You make significant changes to pathways and understand, again, state shifting is crucial, helping with anxiety. It's massive. It's one of the things that we, we toyed with getting involved with it a while ago, but there's so many companies doing it so well already. So, yeah, congratulations to them. It's such an effective tool.

1:00:53Yeah. And it's, again, it's science. It's science and it can make such an incredible change to your state, depending on where your state is, it's coming back to me. Obviously, constant high potential, allowing me to state shift. It's one of the best things. Right. I love it. Yeah. Yeah, we're seeing a lot of benefit with trans cranial magnetic stimulation with post-traumatic stress disorder, some depression, anxiety, for sure, attention deficit, like lots of, lots of potential uses, but I do think that there's a world where the QEG will tell us how effective this will be. Right. And so that's where I really want to get to with you is like, what are the specific brain wave patterns where we know this technology will work? Or should we not do this because it just will work in most of your cohort analysis? Yeah. And one of the cool things that you're able to see from QEG is potentially the neuropacicity of that client. Right. Right. That might not be right for the, yes. The effectiveness, like how effective would that be for that client?

1:01:54Right. So again, coming back to end of one. So it gives you the right level of data. Okay, we're going to program you in a way that this fits for you. Or it doesn't, we're going to bring you to a different benchmark and then reassess. Yeah. And that's crucial being able to do and being able to do that in real time. That's one of the things that we didn't even talk about the fact that we've taken something that would take maybe a week for you to get result. Sure. You can get it done in six minutes. Oh, and I remember, you know, like doing this in the hospital, it would take like an hour to set it up. You'd have to shave some of the person's hair. It was a big deal. I was thinking, not enough much to lose. No, but like you don't have to do that anymore. Now people can get it done. You know, you don't have to shave your head. You don't have to be there for an hour or two getting it set up to your point. Like, you know, once you get the result, someone reads it and then like a week later, you get the results or sometimes you just find out it wasn't done right. You don't have enough information and you get nothing. And then you're like, so frustrated because now you have to do the whole thing again. And now it's like, you put this thing on. In fact, let's let's bring it up here on the table.

1:02:55I love to show people on YouTube. So if you're listening on the podcast, obviously like if you're driving, don't, don't, don't look at the screen right now. But if you are on YouTube and or if you're listening to the podcast on a podcast, go to YouTube and you can see the actual device. It's pretty cool looking actually. Um, can you take us through exactly a little bit of show and tell here? So it looks like a, like I'm going to do some hat. You know, yeah, go. Yeah. So what we're seeing here is obviously it's a 20 channel device. So I won't put it on. But the number of channels matter because the more places you're measuring electronic activity, the better resolution you're going to get of the data. You put that so eloquently. Right. So let me flip down the other side in terms of your hair phrases like extrapolate. Your hair phrases like AI. Yeah. How can you possibly draw conclusions if your database is so small? Right. And this is what we ride against as a company has. And you need to get such a foundation of data that, okay, in the future for extrapolating, you're doing it from a point of real depth of knowledge.

1:03:57Right. Just like with blood testing. And that's the closest thing I can draw. You wouldn't just have a cohort of 600 people and just start extrapolating. It doesn't make sense. So what, what we've got going on here is current QEG systems. One of the biggest barriers has been it's a gel-based system. So we always get told, ah, I had a QEG. It was a horrible setup. I had to put gel all over my head, took an hour to set up. They took the reading. Oh, they didn't know if one of those too much noise had to move it. And I, obviously, I'd been through that. I was patient enough because I wanted to know what was going on. But it was such a drawback to people wanting to do it because it's not the practitioners fault. It's the technologies fault. Yeah. And so then to go through something for an hour and not to be able to get a good reading, it doesn't work for a lot of people and it puts them off. So what we've been able to do, what we were tasked to do is have a dry system. Like the doc said, it's, it's, it's a cap. It looks a little bit like a Medusa helmet. But each one of these electrodes, this is where the magic happens. So make sure if you can see, yeah, these electrodes will pick up the electrical pathways. Right. And then what that is where the magic happens, having a clean reading is crucial.

1:05:01Having a clean reading that gives you that electrical pathway and we work on a traffic light system. So if you're setting someone up, I could technically train you, one of my specials, could train you within an hour to do this. And if you're setting up, you'll give your traffic light system to say, OK, you're not connected. OK, no, there's too much artifacts. You literally just have to adjust to pick up the electrical pathway. Right. And then each one of these electrical pathways, like I say, different paths to your brain. So if we're talking here prefront of all takes, we're talking about K, the CEO of your brain, we're talking about talking about here. OK, yeah, zip it all cerebellum. We're able to pick up those pathways straight away. And then within, depending on how deep you want to go, but within six minutes, we'll give you a deep dive on your brain, a clinical grade, depending on who's hands it's in. Yeah. And then what we've worked so hard on for the last four years is, how can I give you the version of the who put the ordering for your brain? That was the mission I set out to our neurologist and our scientists was, Hey, I, if I don't get it, and I can't, I can't go see Dr.

1:06:03Shaw. Okay, there's only literally is end of one. But and now we can train your team to be in, in your thought process. OK, this is what we're seeing. These, this is what the report says. This is where you are for focus, creativity, all the way to that brain age, which is one of the biggest innovations that we've done. It's we're able to give you a brain age and give you a brain score based on this huge database. And so these each electrical pathway is measured through this. Instantaneous report given to you. Yeah. And it's possible. It's comfortable like I'm super easy because like you just put it on. There's about a minute here. You're asking it on. Yeah, sure. Yeah, I love for people to see out what it looks like. And what's a game changer for this having done so many GC in my life in the hospital is that there's no gel that's needed. These little collapsible electrodes just go right through your hair onto your scalp. I mean, you put it on in two seconds. So yeah, so we have little challenges. So we, we've got a, we've got a different device coming out. And one of the key things that we're able to do with that device is get you set up

1:07:05in less than a minute. Wow. The setup for this, we say five minutes, really with the train practitioners, two to three. Because literally it comes down to OK, I need to adjust. I'm looking at my traffic light system and it won't let you take a mapping. If there's a bad read, which is crucial, it won't leave you in a situation where oh, sorry, that was a comparatory dose of those artifacts, which is crucial because you're guaranteed to have a good level of data from this is fantastic. And so the new device is going to be even better. I would say better. I would say it's slightly smaller. And then, but what we're able to do with that device is because what we're testing right now is that device will be able to actually compare it right now, 20 channels versus the nine channels does it give me exactly the same reason because those nine channels, what you need for neurofeedback. And when we say neurofeedback, we're talking deep dive clinical, great, great feedback. So having a slightly smaller device with the same efficacy is the next step. Got it. Got it. So then you don't have to wear this big Medusa helmet for neurofeedback.

1:08:07You just wear the nine. Yeah, you wear the nine channel one and which is great. But it all comes down to the same data set, same efficacy. And as we've hammered home, it's if the science backs it up and the data backs it up, we'll keep progressing. And we're really close to that. Yeah, really close. Well, I'm super excited about launching this here next health and bringing this data to people. People, so many people, they're suffering more and more now with attention, deficit, anxiety, depression, and even just cognitive health, right? Like as we age, people are getting cognitive declined so much sooner. And it's very concerning and people really don't know what to do. And I think this can be a massive part of the solution. So I really appreciate you bringing the technology to the world and to next health. And you know, I look really look forward to bringing this forward. And I can't wait to have you on again to talk more about what we learn here in this partnership. Again, Dr. like I say, it's an absolute privilege to be here. We're hoping to change millions of lives. The innovation is here and let's stop guessing on our brain.

1:09:07Let's start making the changes that are right because like you say, we're end of one. Well, San, well said. Where can people learn more from you or the company? Is there a website that people can go to? Yeah. So we're at one hyphen hype.com and on Instagram at one hype. wellness. So you can, you can check us out there. And in terms of a lot of educational material in terms of what we do, our YouTube channels and there's a lot of studies and free materials because one of the things is you don't always have access to a H. But we can always make a lot of changes. So educating and helping is what we really have in the heart and what we do. So working with you guys will help us do that. Thank you, man. Thank you so much for joining me. We'll talk soon. I appreciate it. Thank you. Thank you so much for listening to the podcast today. Please remember to subscribe if you like this episode and give us a good review and share a link with your friends. It really helps us support all of our efforts. I also want to remind you that the information shared on this podcast is for educational purposes only. And is not intended to replace professional medical advice, diagnosis or

1:10:11treatment. Please consult with your healthcare provider or physician before making any decisions or taking any action based on what you hear today, especially if you have any underlying health conditions or on any medications. Your doctor knows your personal health situation the best and is always important to seek their guidance.