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businessFeb 13, 202633:19pending

152: The 4-Step Playbook to Retain Your Clients During a Firm Transition

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About this episode

When you’re thinking about making a move to a new firm, there’s always a lingering question: 

“Will my clients come with me?” 

You think they will, but there’s no way to know for sure. 

In this episode, Brendan Frazier shares a practical four step framework to help Financial Advisors confidently communicate a firm transition while maximizing client retention. 

You’ll Learn: 

  • Why client attrition is as much emotional as it is financial 
  • How to communicate a firm transition so clients are retained and trust is protected 
  • The 5C Framework for communicating a firm transition with confidence 

Additional Resources & Links:  

Downloadable PDF: The 5C Framework 

Learn More About RFG: www.rfgadvisory.com

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152: The 4-Step Playbook to Retain Your Clients During a Firm Transition

The Human Side of Money

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