Small Business Casual
Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less...
Notable Guests
Episodes (206)
Does My Business Really Need A...
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The Cost of Yes: Saying "no" with kindness and ease
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The Website Mistake Even Experts Make with special guest host, Jenny Belanger
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Making Good Decisions, Better! What makes a bad decision bad?
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Damned if you do, damned it you don't!
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The Dark Side(s) of AI: Where to draw the line in YOUR business
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Removing the Ghosts that Haunt Your Business (sage not required)
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Does Your Business Need a Rebrand? With special guest, Lindsay Dreyer
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Small Talk that Keeps us From Playing BIG
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Making Small Talk BIGGER
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When Business Threatens to Take Over Your Life
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Why I kissed “content” goodbye: 3 lessons from a podcast rebrand
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Become Their FAVORITE Podcast Guest (LIVE Workshop Re-Air)
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6 Flavors of Failed Collaborations: a heaping scoop of wisdom
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Collaborations gone RIGHT: 6 Key factors for the BEST collaborations
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Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dav...
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Your Guest Prep Talk (Tips for Podcasters & Speakers)
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The REAL Numbers of Podcasting: Time, Money, Energy, Possibility
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9 Ways to Overcome Overthinking
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The 5 Spheres of Influence & How to Nurture Each One
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6 Tiny, Big Business Game-Changers: reminders for the season you’re in
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5 Ways to Increase Psychological Safety in Your Marketing
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Overcoming Creative Blocks
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Social Platforms: Review & Regroup Your Social Media Presence
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Your Mid-Year Marketing Checkup
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Find Your Marketing Comfort Zone
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How to Ask for the Help You Need
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Maybe Time Isn't the Problem: Becoming Distraction-Proof
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Clarity isn’t a Magic Fairy - but it does have special powers!
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Red, Yellow, Green... Which color is the flag?
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6 Ways to Make Your Content Marketing More Impactful
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Time Management: Productivity tips for every task and personality
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Why Can't We Be Friends? Mixing Personal & Professional Relationships
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Do You Need a Regroup? What to do when something's gotta' give
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9 (Fun) Ideas to Use AI to Improve Your Marketing
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Episode #100(ish) Shiny Object? Or Solid Gold?
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How to (easily) Create Entertaining, Educational, Actionable Content
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Keys to Being Conversational: without being unprofessional or unplanned
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Your Brand's Imprint: Defining and living your distinct difference
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How to Find Your Unique Brand Voice
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The Surprising Perks of Being Random (a lil' bonus episode for you)
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3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less
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How Your Messaging Helps Set Boundaries & Achieve Your Goals
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Know, Like, Trust: Action Steps to Build KLT
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Don't Make Them Cry to Get Them to Buy!
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What's In it For ME? Focusing on Benefits vs. Features
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Making Stories Work in Your Content
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Just Say "No" to Bro Marketing
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Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business
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4 Top Takeaways from 53 Podcast Guest Interviews
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