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businessJan 21, 202521:42pending

Making Stories Work in Your Content

About this episode

Text Emily!

A client recently asked me a GREAT question about using stories in her content, specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. 

I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! 

  • Why stories in your content 
  • Types of stories you can tell in your business and marketing
  • Telling a concise Origin Story and where to use it 
  • Telling Client Stories with 4 simple tips
  • Telling your behind-the-scenes stories with more ease
  • How to keep track of your stories and bring them to life 
  • 4 Questions to ask yourself before sharing your story
  • And more! 

Resources & Links Mentioned
👉🏻 EXTENDED SHOW NOTES with story prompts/questions
Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall
The Ever-Relevant Origin Story: Content with Character
Story Stash Workbook

Let's Connect!

I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. My little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: [email protected]
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Making Stories Work in Your Content

Small Business Casual

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