6 Ways to Make Your Content Marketing More Impactful

Text Emily!

More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. 

In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more. 

Inside the episode, we go beyond the numbers in: 

• Podcast guesting, pitching, and speaking engagements 
• Clients, money, and projects 
• Search engine optimization (SEO) in keywords and beyond 
• Website traffic, site visitors ≠ clients
• Social media 
• The words you choose
• And of course, MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES 

PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own) 

My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)

Barb Davids of Compass Digital Strategies 

My quick tips on brevity and clarity: 

1. Start with WHY now
2. Ask why it matters to THEM
3. Use specific emotions and wording 
4. Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU 

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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games. 

Email: [email protected]
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