Why I kissed “content” goodbye: 3 lessons from a podcast rebrand
About this episode
The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual!
This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home.
On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process:
- The difference between copy and content
- Why the decision to rebrand
- Changes to help us engage more and grow!
- It's OK to change your mind
- Trust yourself when something feels off
- Change can be scary, and it’s worth it!
About Me:
I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.
Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.
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