
About this episode
You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust?
What even does that MEAN!?
Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it.
In this episode, I’m going to break each element of KLT down into tangible action steps to get you on your way to building it with your people right away.
Listen in to Start Building KLT:
- What does it mean for them to know, like, and trust you?
- Why does your business need to build the know, like, and trust factor?
- Keys to building the "know"
- Consistent steps to building the "like"
- Tips for cultivating the "trust"
- And more!
Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
👋🏼 Whalllleeeee, hello there! Let's Connect!
I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host. I live in the backwoods of New Hampshire where I spend my time hiking, building fires (in the wood stove, don't worry!), reading, and learning all the useless trivia I can get my hands on.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail
Get every episode summarized
Each time Small Business Casual publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Small Business Casual

Transitions ARE the Work: Building with more runways and landings
Small Business Casual

The Introvert's Guide to Networking (without the car salesman vibes) featuring M...
Small Business Casual

Do We Really Need More "Relatable" Content?
Small Business Casual

Fresh Outta' Magic? 5 Ways to Rekindle the Spark
Small Business Casual