Ximena Garcia-Rada

Marketing professor

Ximena Garcia-Rada is a marketing professor with expertise in consumer behavior and marketing strategy. She has published numerous papers and presented at conferences worldwide. Garcia-Rada's research focuses on consumer decision-making and the role of emotions in marketing. She is also an advocate for diversity and inclusion in academia. Born in the United States, Garcia-Rada holds a Ph.D. in Marketing from a top-ti...