You've got a great logo - but they're not buying it!

In this first full episode, Jon starts by explaining how the podcast came about and its purpose - and introduces himself for those who don't know him. 

The first main segment this week includes

• Why being outstanding is NOT the same as Standing Out
• Why a logo is not the same thing as a brand
• What a brand actually is, what it's used for and why it matters - for small businesses as well as big ones
• That people have brands as well as businesses and products
• What the process of branding is about
• Branding is not the same as marketing

The second main segment starts to explore video as a significant business tool including:

• What makes it so potentially powerful
• The current state of video marketing 

Future episodes will build on these themes and offer practical advice to help listeners stand out more....

You can find out more about the podcast on the website at: https://standingoutpodcast.com