Why Soft Serve is Different: Viral Moments, Bill Murray, & New Twists w/ CVT Soft Serve | Knead To Know Baking Podcast

This week on Knead to Know, Gemma and Ami are joined by Joe Nicchi, the creator of LA’s cult favorite CVT Soft Serve and mastermind behind the “influencers pay double” sign that went global. They talk viral ice cream trucks, how Jeff Bezos installed a soft serve machine at home, and why soft serve can’t legally be called ice cream in the U.S.

Plus:

🍦 The mystery “Surprise Scoop” shop in NYC with hidden flavors

🇳🇱 The Amsterdam ice cream that was literally just whipped cream

🎉 Ireland vs Europe soft serve obsessions & why Irish dairy makes it different

🎬 And Bill Murray crashing the CVT truck in LA — turning it into a Reddit #1 story overnight

📌 Mentioned Recipes & Links:

• Homemade Soft Serve Ice Cream

• 2 Ingredient Homemade Ice Cream (No Machine!)

• Find CVT Soft Serve

📩 Interested in sponsoring the show?

Email: [email protected]

Subject line: “K2K Sponsor”

👩‍🍳 ABOUT KNEAD TO KNOW

Knead to Know is the #1 Baking Entertainment Podcast hosted by chef Gemma Stafford and culinary director Ami Shukla. Every week, they share baking trends, fails, foodie stories and bold opinions — all from the Bigger Bolder Baking world.

📺 ABOUT THE BOLD BAKING NETWORK

Founded by Gemma Stafford & Kevin Kurtz, the Bold Baking Network is the world’s first streaming network dedicated to bakers. Discover new recipes, diverse creators and bake with confidence anytime, anywhere.

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• Gemma Stafford → https://www.instagram.com/gemma_stafford

• Ami Shukla → https://www.instagram.com/sweetlifewithami

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