Why Hiding Your Company’s Mistakes Could Be Costing You Sales
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About this episode
Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.
For more on Elavi and show notes click here.
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Each time Shopify Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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