Which team should be responsible for integrating AI into your product?
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About this episode
Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the foundation for effective AI personalization strategies that drive measurable revenue impact. Show Notes
Connect With:
- Joyce Gordon: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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