What’s Up THIS WEEK: New Engagement Trend for B2B and Consumer That’s Working! | Ep. 459
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About this episode
We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.
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Best Moments:
(00:36) Why preseason marketing is becoming the dominant trend for 2026
(01:40) How major brands like Salesforce are selling events a year in advance
(02:52) The specific "first 100" phrasing that increases webinar signups by 20%
(04:09) Using the concept of control to get people to register early
(05:15) Reddit's new Reminder Ads that let you test traffic for cheap
(05:56) Pizza Hut closing 250 stores and the debate over chain pizza quality
(07:58) Why the new reality show about neighbor feuds is peak television
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Partner with Jay! https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Get every episode summarized
Each time Do This, NOT That: Marketing Tips with Jay Schwedelson publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
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