
businessDec 1, 20226:52pending
What FTX's $32B Failure Can Teach You About Marketing & Business
Get every episode summarized
Each time Leveling Up with Eric Siu publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!
TIME-STAMPED SHOW NOTES:
[00:00] - Collapse of the Top Crypto Exchange in the World
[00:40] - It was a great start for FTX, What happened?
[01:20] - Lack of Financial Discipline inside the Company
[02:04] - How FTX is benefitting from Political Donations right now
[03:40] - Why you shouldn’t underinvest in SEO
[04:02] - Do your due diligence!
[04:36] - Final thoughts from a Marketing/Business Standpoint
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
Get every episode summarized
Each time Leveling Up with Eric Siu publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Leveling Up with Eric Siu

The Biggest Jev Mistake People Make
Leveling Up with Eric Siu
Oct 2, 20268:33completed

OpenAI Dots vs. Grok Bot vs. Muse for Business: Who Wins? Plus Best Use Cases
Leveling Up with Eric Siu
Oct 1, 202619:32completed

OpenAI's DevDay Is HUGE For Marketers: New Marketplace, Plugins Are Big, and Dot...
Leveling Up with Eric Siu
Sep 30, 20268:46pending

9 Jev Use Cases for Marketing (Plus the Mistake to Avoid)
Leveling Up with Eric Siu
Sep 29, 202615:28pending