英语新闻丨长假商机涌动，零售业绩亮眼

Average daily sales revenue in China's services sector jumped 19.5 percent year-on-year during the National Day holiday, spurred by robust sales of consumer goods like home appliances and electronics, value-added tax invoice data released by the State Taxation Administration showed.
国家税务总局发布的增值税发票数据显示，国庆假期期间，受家电、电子产品等消费品热销带动，我国服务业日均销售收入同比增长 19.5%。

The allocation of the fourth batch of 62.5 billion yuan ($9.34 billion) in ultra-long-term special treasury bonds to support the consumer goods trade-in program just before the holiday significantly buoyed consumer sentiment.
假期前夕，第四批 625 亿元（折合 93.4 亿美元）超长期特别国债资金下达，用于支持消费品以旧换新，大幅提振了消费信心。

In Tianjin, various discounts with subsidies up to 500 yuan for digital products such as smartphones and tablets — and up to 1,500 yuan for white goods and other home appliances — attracted numerous shoppers to stores to experience and purchase new items.
天津市推出多项优惠活动，智能手机、平板电脑等数码产品最高补贴 500 元，白色家电及其他家电最高补贴 1500 元，吸引大批消费者到店体验、选购新品。

Driven by these subsidies, the launch of new digital products — and concentrated holiday demand, sales revenue of home appliances and audiovisual equipment — surged 40.1 percent year-on-year.
在补贴政策、数码新品上市以及假期集中消费需求的拉动下，家电音像类销售收入同比大增 40.1%。

Specifically, durable home appliances like refrigerators and washing machines jumped 40.6 percent, while televisions and other audiovisual equipment rose 36.6 percent.
其中，冰箱、洗衣机等耐用家电增长 40.6%，电视机等音像设备增长 36.6%。

Communication devices, including mobile phones and smart bands, saw a 119.8 percent surge, while kitchen and bathroom accessories grew 52.3 percent.
手机、智能手环等通信设备销量飙升 119.8%，厨卫配件增长 52.3%。

Major retailers reported corresponding trends. Suning.com saw a 50 percent year-on-year increase in foot traffic at its core stores, with artificial intelligence smart appliance sales growing over 40 percent and accounting for over 70 percent of total sales for the first time.
各大零售企业也呈现相同态势。苏宁易购核心门店到店客流同比增长 50%，人工智能智能家电销售额增长超 40%，销售额占比首次突破 70%。

JD Mall data also showed that smart and green appliances were top choices for consumers, with smart appliances making up 60 percent of its initial holiday sales value.
京东商城数据同样显示，智能、绿色家电成为消费者首选，智能家电占假期首阶段销售额的 60%。

"From early concept adoption to widespread use, AI products are accelerating to become the main driver of industry upgrades by addressing real-life needs and deeply integrating into daily home life," said Ni Zhihua, general manager of the direct-sale store sales management center at Suning.com.
苏宁易购直营店销售管理中心总经理倪志华表示：“人工智能产品从概念落地走向普及应用，紧扣现实生活需求，深度融入居家日常，正加速成为行业升级的核心动力。”

The tourism and entertainment markets also saw strong momentum, with sales revenue for sightseeing and entertainment services rising 23.6 percent year-on-year.
文旅娱乐市场同样势头强劲，游览娱乐服务销售收入同比增长 23.6%。

Travel agency and amusement park revenue jumped 26.2 percent and 41.2 percent, respectively.
旅行社、游乐园收入分别增长 26.2% 和 41.2%。

Notably, smaller cities emerged as major attractions. According to data from travel platform Qunar, as of Oct 4, the top 10 most popular scenic spots were all located in smaller cities.
值得关注的是，小城市成为热门目的地。旅游平台去哪儿数据显示，截至 10 月 4 日，热度前十的景区均位于小城市。

The influx of travelers drove diverse accommodation demands, boosting economy chain hotel booking revenue by 6.3 percent and homestays by 12.8 percent.
游客涌入催生多元化住宿需求，经济型连锁酒店预订收入增长 6.3%，民宿收入增长 12.8%。

Meanwhile, a diverse supply of new cultural and sports experiences effectively stimulated the consumer market.
与此同时，丰富多元的文体新供给有效激活消费市场。

Concerts, cultural performances and folk activities fueled a 20.9 percent increase in cultural and artistic services.
演唱会、文艺演出与民俗活动带动文化艺术服务收入增长 20.9%。

Major sporting events — such as the China Open tennis tournament in Beijing — translated event attendance into increased consumer spending, driving sports services up by 29.4 percent.
北京中国网球公开赛等大型赛事将观赛流量转化为消费增量，带动体育服务收入增长 29.4%。

Dining consumption remained robust, driven by family gatherings and wedding banquets, with catering sales revenue up 9 percent.
家庭聚餐、婚宴带动餐饮消费保持旺盛，餐饮销售收入增长 9%。

Snack services grew 15.5 percent thanks to bustling food streets and night markets, while fast-food sales surged 30.6 percent.
热闹的美食街与夜市带动小吃服务收入增长 15.5%，快餐销售额大增 30.6%。

The rapid expansion of specialty tea beverages propelled beverage and cold drink sales to surge over 200 percent year-on-year.
新式茶饮快速扩张，推动饮料冷饮销售额同比增幅超 200%。

Additionally, spending on personal well-being and lifestyle emerged as a new growth driver over the holiday.
此外，个人康养与生活类消费成为假期新增长引擎。

Sales revenue for pet services soared 80.8 percent, haircuts and beauty services increased 37.1 percent, and fitness and leisure activities grew 16.7 percent.
宠物服务销售收入飙升 80.8%，理发美容服务增长 37.1%，健身休闲活动收入增长 16.7%。

revenue /ˈrevənjuː/n. 收入
subsidy /ˈsʌbsədi/n. 补贴；补助金
tourism /ˈtʊərɪzəm/n. 旅游业；观光
consumption /kənˈsʌmpʃn/n. 消费；消耗