The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)
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About this episode
We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.
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Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)
Guest: Kevin Evers
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For the full text transcript, visit ted.com/podcasts/fixable-transcripts
For the full text transcript, visit ted.com/podcasts/fixable-transcripts
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