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About this episode
Christmas, the most wonderful time of the year – if you have something to sell that is. Every year we waste hundreds of dollars on gifts that aren’t appreciated, but how can you ensure that the gifts you buy hit the mark every time? We speak to behavioural scientist Professor Francesca Gino to find out more then use our newfound knowledge to exam an old Christmas classic
Get every episode summarized
Each time More or Less publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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