The Power of Analytics in Marketing with Mark Stouse - Ep. 48

With the power of analytics, marketing campaigns can be fine-tuned for maximum impact and ROI.

"Math and Analytics can make you a better person."

Mark Stouse is the CEO of Proof Analytics and a former large company CCO and CMO. He has extensive experience in analytics and decision making, and is passionate about operationalizing analytics to empower business leaders.

This is Mark Stouse's story...

I am Mark Stouse, CEO of Proof Analytics. I have a long and varied background in analytics and decision making. I started out in a large company, HP, and my colleagues and I were constantly being cut, our budgets were being cut. I went on a quest to find a way to make better decisions with the data we had. I discovered mathematical models and got hooked. I've seen how challenging it is to operationalize analytics. The whole issue of latency

In this episode, you will learn the following:

1. What is the OODA loop?
2. What is the difference between a cult of precision and a cult of pragmatism?
3. How can a data-driven approach help you win in business?

What was mentioned:

• Multi Variable Regression - https://academic.oup.com/ejcts/article/55/2/179/5265263
• Honeywell Aerospace - https://aerospace.honeywell.com/
• OODA Loop - https://www.techtarget.com/searchcio/definition/OODA-loop#:~:text=The%20OODA%20loop%20(Observe%2C%20Orient,as%20more%20data%20becomes%20available. 
• Procter and Gamble - https://www.linkedin.com/company/procter-and-gamble/
• Johnson Controls - https://www.johnsoncontrols.com/

Connect with me:

Mark Stouse

• Website: https://www.proofanalytics.ai/
• LinkedIn: https://www.linkedin.com/in/markstouse/

Sam McKay

• Website: https://www.enterprisedna.co/
• LinkedIn: https://www.linkedin.com/in/sammckayenterprisedna/

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