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The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines

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About this episode

Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
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FREE RESOURCES

➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


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WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


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About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)


➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


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FIND ME ON SOCIAL

👉 Website & Blog: www.choicehacking.com 

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


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CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba




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The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines

Choice Hacking: The Marketing Psychology Podcast

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