The Cost of Being Invisible in ChatGPT - With Joseph Levi

AI search is changing how customers discover, evaluate and choose brands. In this episode of Beginner’s Guide to AI, Dietmar Fischer speaks with Joseph Levi, CEO of Noise Media, about Generative Engine Optimization, AI brand visibility and why appearing in ChatGPT, Gemini or Perplexity answers may soon matter as much as ranking on Google.

Joseph explains why GEO is not just another marketing abbreviation. It marks a shift from an internet read mainly by humans to an internet increasingly interpreted by AI agents. Instead of fighting only for blue links, brands now need to make sure AI systems understand who they are, what they do and why they should be recommended.

You’ll hear why AI agents often misunderstand brands, how schema and FAQs can help, why authority matters more than keyword repetition, and why smaller specialist companies may have a real opportunity in AI search.

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🎧 In this episode, we cover:

🤖 What Generative Engine Optimization means

🔍 Why SEO and GEO are not the same

💬 How brands can appear in ChatGPT answers

📈 Why authority, citations and reviews matter

🧠 How AI agents are changing the customer journey

🎬 Why AI tools still need human creativity

⚠️ Why leaders should not outsource their thinking to ChatGPT

About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com

Quotes from the Episode

“We’re moving away from an internet which is read purely by humans, to an internet which is now read by agents.”

“AI trusts a lot more what others say about you than what you say about yourself.”

“It’s very dangerous to go straight to an LLM and ask them to provide the answer.”

Chapters

00:00 Welcome Joseph Levi

01:42 Why Brands Must Act Early on AI Search

04:21 GEO, AEO and the New Marketing Acronyms

06:28 SEO vs GEO: Links, Answers and Authority

10:21 How AI Agents Understand or Misunderstand Your Brand

14:02 Schema, FAQs and Building Expert Authority

21:22 Why GEO Is Different from Traditional SEO

24:28 How Marketing Teams Should Approach GEO

27:32 AI Agents and the New Customer Journey

30:28 AI Video, Tools and Human Creativity

33:53 AI Leadership and Better Decision-Making

36:04 Wow Moments: AI Video, Robots and Waymo

39:08 AI Risks, Jobs and the Future

40:58 Where to Find Joseph Levi

Where to find Joseph Levi

🌐 Noise Media: noisemediagroup.co.uk

🌐 Find yourself at Vudo: vudo.ai

🔗 LinkedIn: Joseph Levi

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