The Bud Light Boycott: R.I.P. D.E.I.? with Anson Frericks

Join Atlas Society CEO Jennifer Grossman for the 249th episode of The Atlas Society Asks where she interviews former Anheuser-Busch executive Anson Frericks about his book Last Call for Bud Light: The Fall and Future of America's Favorite Beer, in which he tells the inside story of how Anheuser-Busch suddenly became enamored with stakeholder capitalism, DEI and ESG.

Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. This culminated in the evaporation of $30 billion in market cap after releasing an advertising campaign starring transgender influencer Dylan Mulvaney. Drawing on his own experiences in corporate America, Frericks offers insight into how businesses should focus on shareholder capitalism and the people who buy their products and what may happen when they don’t.